摘 要
当前，体育用品消费市场追求个性化、时尚化的趋势日益明显，这种
多品种、小批量的即时需求使得体育用品企业所广泛采用的远期期货模
式面临巨大挑战。挑战主要体现在两个方面，一是需求预测时间跨度过
长，供应与需求严重脱节。二是远期期货模式下推动式运作方式与需求
趋势背道而驰。这种运作方式往往不区分产品、不区分阶段、不区分客
户需求，追求一次性的将成品推送到客户

本文关注远期期货模式下 N 公司成品物流环节中存在的主要问题，
尝试对 N 公司产品以及不同时期和阶段进行恰当的分类，并由此设计面
向需求的拉动式精益成品物流运作方式。本文通过三个方面展开，首先，
通过对 N 公司产品和需求分析，确定了设计 N 公司成品物流策略时需要
考虑的主要因素，并通过这些因素对 N 公司产品分类，分成季节性产品
铺货、季节性产品补货和常青款产品补货三个类别。然后，基于上述分
类将区别化的拉动式精益成品物流模式与之进行关联和匹配，并针对三
个不同的分类从战略层、战术层和运作层三个层次设计区别化的拉动精
益成品物流策略，以实现新品上市铺货周期最短、热销品售罄率最高、
专业类和长青款产品服务水平最高的优化目标。最后，选取 N 公司成品物流环节中最关键的瓶颈环节进行仿真模型搭建与仿真试验，以验证拉
动式精益成品物流技术在 N 公司产品铺货阶段的适用性与科学性

关键词：拉动补货，精益物流，提前期，售罄率，服务水平
ABSTRACT
With increased competition on sporting goods market, the fashion and
individualism pursuing tendency of consumers has been obvious day by day.
Market’s small batch and variety demand make the operations model which
sportswear companies adopt intensively face the great challenges. The
challenges mainly consist two parts, firstly, the demand forecast period of
future model is too long, and the long forecast period result in the supply
losing touch with actual demand reality. Secondly, current operations model is
typically push strategy, the strategy extensive adoption in the finish goods
distribution section is run contrary to market small batch and variety demand.
This thesis focuses on the problems existing N company’s current finish
goods distribution operations section, firstly determined the factors need to be
considered in the supply chain strategy design, then classified the N
company’s product into seasonal product load-in phase, seasonal product
fill-in phase, and evergreen product fill-in phase with multi-factors
multi-dimensions viewpoint. Secondly, matched the pull logistics strategies
and the differentiated product classification, and made out the targeted lean
replenishment finish goods solutions to realize seasonal produt load-in phase
shortest replenishment lead time, seasonal product fill-in phase highest
sell-through rate, and evergreen product best service level. Lastly, the thesis