随着近年来我国经济的快速发展,科学技术的不断进步以及国家政策层面上的扶持,

我国通信欧亿·体育（中国）有限公司正迎来前所未有的发展机遇,表现出强大的发展势头。同时由于欧亿·体育（中国）有限公司发展

起步晚等原因,我国通信企业普遍存在着新产品开发效率低下问题。就企业管理而言,

企业内部各职能部门间协调机制的不完善也是重要的一方面,尤其是企业在新产品开发

过程中缺乏良好的研发-营销部门的界面关系,导致企业科技成果转化率低下,产品上

市时间延后丧失市场先机,无效迭代引发研发资源严重浪费等问题,从而使企业在竞争

中处于劣势甚至被淘汰。如何合理整合研发与营销资源,形成有效的界面管理协调机制,

已成为摆在我国通信企业面前需要迫切解决的现实问题。

本文首先对界面管理、研发-营销界面管理、并行工程和业务流程再造等相关理论

和方法进行了综述,然后针对A通信公司现行新产品开发的组织结构、业务流程和研发

-营销界面管理的现状和存在问题进行了详细分析。在此基础之上,针对A通信公司的

实际情况,结合流程再造和并行工程等理论方法,提出对新产品开发的组织结构和流程

重新设计并建设信息沟通辅助平台的改进方案,并进一步讨论了 A通信公司研发-营销界

面管理改进的具体措施。

关键字:界面管理;新产品开发;并行工程;流程再造;通信欧亿·体育（中国）有限公司

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华东理工大学硕士学位论文

Research on R&D-Marketing Interface Management of Company A,s New

Product Development

Abstract

With rapid development of China's economy, advances in science and technology as well

as the government's nation-wide policy supports, China's telecommunication industry is

ushering in an unprecedented development opportunity and is showing a strong momentum of

development. Meanwhile, due to later started development of the industry itself and some

other reasons, most of the communication equipment companies are facing problems of poor

efficiency of their new product development. From the corporate management perspective,

the imperfect coordination mechanisms between the various functional departments within the

company is also important on the one hand, especially the lack of good interface management

between R&D and marketing during the whole new product development process, which

leads to lower technological achievements conversion rate, delayed time to market reflecting

on loss of market opportunities, ineffective iterative development caused the serious waste of

resources etc.,giving the company a competitive disadvantage or even elimination. How to

integrate R&D-Marketing resources,form an effective interface management coordination

mechanism has been put in front of China's communication equipment companies which

needs to be resolved as soon as possible.

Firstly, it summarized the theories of interface management、R&D-Marketing interface

management、Business Process Reengineering and Concurrent Engineering, then made

detailed analysis on current situation and existing problems of organizational structures、

processes and R&D-Marketing interface management of communication equipment company

A's new product development. On this basis, along with the actual situation of company A,

combined with theoretical approaches such as business process reengineering and concurrent

engineering,it proposed the re-designed organizational structure、process of new product

development and construction of auxiliary information communication platform, further

more , discussed the according measures for improvement of R&D-Marketing interface

management for company A.

Keywordsrlnterface Management;New Product Development;Concurrent Engineering;

Business Process Reengineering; Communication Industry