I
摘 要
天合富奥转向器公司采购管理优化研究
本文全面介绍了天合富奥转向器公司运营情况和采购管理现状，针对企业内
部运营管理存在的问题进行了分析，在企业产品研发和市场扩展受到条件限制的
情况下，如何充分利用企业采购管理的职能，对采购管理进行优化和提升，进行
优化方案设计，以期通过此研究，对遇到类以问题的企业提供参考价值。

首先，文章分析了企业现状和在欧亿·体育（中国）有限公司中所处的位置，结合公司内部需求环境
和外部供应环境，根据企业运营管理的基础理论，采购 SWOT 分析方法，SMART
工作原则,采用内部顾客及内部营销的方法，通过客户服为导向的理念和主动管
理沟通的方式, 研究优化方案，提出采购管理要进行组织机构调整和职能重新分
配，合理的组织机构和管理职能才能更高效的发挥采购管理在企业中的横向协调
功能，纵向的承上启下的作用。

其次，对采购管理内部需求环境和外部供应环境作了 SWOT 分析，通过分析，
更清楚采购管理所处的地位和形势，明确今后的工作重心和整改方向,知已知彼，
采购管理将更进一步；同时采购以 SMART 原则来指导采购需求确认和采购任务的
执行，协同内外部相关人员都能明确供需标准及要求，以便于采购管理可以快速
高效的达到目的。

再者，基于采购管理是供应链中的重要环节，需要与各部门进行协调沟通，
共同工作，对核心业务流程进行流程再造，转变工作思想，以服务于顾客的态度
与公司各业务部门配合工作，引入内部营销的理论，在从期望外部顾客的满意转
化为内部员工的满意，满意的内部员工才能以更高的效率和效益为外部顾客提供
更加优质的产品和服务，获得外部顾客的满意的忠诚，形成服务导向和服务文化。

对当前采购部门的工作方式进行优化，辅助公司运营管理工作，提高公司生产率，
提升产品质量，降低采购成本，整合供应商。从内部顾客及内部营销的视角，通
过客户服为导向的理念以对管理沟通的应用,对公司采购管理进行分析, 提出优II
化研究方案为公司的可持续发展做好采购管理工作。

综合而言，就是通过企业采购管理优化，对中小型汽车零部件企业在直接生
产销售盈利降成时，发掘企业新的利润增长点，增强企业内部的交流和合作，加
强采购管理职能优化，进行企业降成本增效益的方案设计和实施，最终为企业的
持续发展作贡献。

关键词：采购管理优化 SWOT 内部营销 服务导向 管理沟通

III
Abstract
Research on TRW FAWER Steering Co.，Ltd
Purchasing Management Optimization
Based on the introduction of TRW Fawer Steering Co., Ltd operation and purchasing
management situation, focus on the operation management issue, while limited at
production research and development, limited at marketing, how to utilize the
purchase function to optimize and improve the purchase management, draw up
schedule and carry out it, for the similar companies as reference.
First, we need to analyze the current situation of this company and the position in this
industry. On the basis of company operating in recent years, with the SWOT analysis
method, SMART principle and internal marketing way, with the idea of service
orientation and actively communication to draw up the purchasing management
optimization program propose the key point is make research on purchasing
optimization. It required to reestablished the purchasing organization and adjust the
function, especially the function in cross associating and longitudinal connecting.
Second, using SWOT to analyze the internal and external environment, then it will be
more clear that the purchasing management level and situation, clarify the purchasing
developing direction; and strength that purchasing should guide the daily task with
SMART principle, to confirm the demand and task from other departments, and try to
finish it smoothly and rapidly.
Third, for purchasing management is key part of supply chain, this kind of job needs
to communicate with others ,team work ,restrict key process, change working
thought ,to cooperate with every department and everyone with service attitude.
Introduce internal marketing theory, to expecting the external customers satisfaction
transfer to internal personnel satisfaction, satisfied internal personnel could work
efficiency and provide high quality production to external customers, win the
customers loyalty .To optimizing the current purchasing way, assistant the company
operation, improving production rate and quality, decrease purchasing cost,IV
integrating suppliers ,to contribute purchasing energy to company’s continuous
development. Expecting to promote saving cost and increase the benefit through
purchasing management optimization.
Key words：
Purchasing Management Optimization SWOT Internal Marketing
Service Orientation Management Communication