进的工艺流程及技术革新不断涌现,但劳动力资源短缺的状况也日益

严峻。由itk,建筑用无气喷涂设备逐渐为中国市场所接受,其应用日

益广泛。市场对无气喷涂机的需求已经呈现较高的增长趋势。固瑞克

公司隶属于美国上市公司固瑞克公司,进入中国已经有10多年历史,

但在对内贸易中还有待于进一步优化中国市场渠道,以期在未来市场

上争取更大的市场份额和收益。因此,对中国市场的渠道建设做进一

步的剖析和优化设计非常必要。

鉴于欧亿·体育（中国）有限公司所处的环境,论文从宏观和微观环境对固瑞克公司建筑

用无气喷涂设备的发展现状,并就政策环境、资源能力、渠道策略、

渠道优化、渠道建设等方面进行全面的分析。从渠道优化的角度分析

中国建筑用无气喷涂设备市场的需求特点。在现阶段,以公司现已具

备的条件,制定准确有效的渠道优化的策略和方案,以适应特有的市

场环境,从而推动和提升固瑞克无气喷涂设备在中国大陆业务的发展

和增长。

本文运用渠道优化的相关理论,系统研究了固瑞克公司建筑用无

气喷涂设备在华业务的国内市场渠道现状和渠道优化的可行性,对提

升固瑞克公司建筑用无气喷涂设备业务的市场竞争力、掌控渠道、获

得新兴市场和新的增长点具有一定的实际价值。图16幅,表16个,

参考文献72篇。

关键词:固瑞克公司,无气喷涂设备,营销渠道

分类号:F274

硕士学位论文
ABSTRACT

Channel Optimization Plan of Graco Construction Airless

Sprayer Equipment China Market

Abstract: In recent years, China's construction decoration industry

maintained growth rapidly with China's continuous and quick economic

growing. Revised application process and technology innovations are

constantly emerging. But labor shortages are becoming a serious problem

in China.Gracocompany belongs to Graco Inc.,which is a US

publiccompany. Though the company entered China market over ten

years, but it still should optimize its market channel of China market to

get more market share and profit from China market in the future. So it is

so necessary to make analysis and optimization for building and

developing market channel in China.

The thesis provide a comprehensive analysis for Graco construction

airless sprayer development by the macro and micro environment, the

government policy, resources and capabilities, channel strategy, channel

optimization, channel building way. And analyze the market demand of

China construction airless sprayer by channel optimization. Depending on

existing situation and conditions, make accurate and effective channel

optimization strategies and programs to adapt to the unique market

environment, extend and increase the development and growth of Graco

airless sprayer business in China.

The thesis makes 狂 feasibility study of the channel current situation

and optimization ofGraco construction airless sprayer domestic business

in systematically to get certain practical value for improving the market

competitiveness, channel management and taking new market segment

and growth point.Figure -16 ’ Table - 16,Reference - 72.

Keywords: Graco, airless sprayer, marketing channel.

Classification: F274