论文以身处在中国现代物流发展背景下的高速成长的A物流公司为典型,就

如何优化A公司的物流服务模式和未来公司管理的研究为主线开展讨论。

首先运用了 SWOT分析法来剖析A物流公司的现状,然后结合7S要素模型,

波特的五力竞争等理论,从公司的战略管理的高度入手,得到了适合A物流公司

发展的服务模式优化的方向。接着通过决策树法分析选择出适合A公司未来发展

的服务方向。利用甘特图(Gantt Chart}简明扼要地确立了 A公司2013年的工作计划

和目标,同时也确立了与A公司发展匹配的组织结构。最后明确了A公司需要在

绩效考核,流程再造,激励制度的进一步完善的前提下,更多关注人才方面管理,

信息技术的运用以及分公司当地供应商的选择等方面。从诸多角度探索A公司今

后的管理,并给出了实质性的建议和解决的方案,并最终解答了A物流公司该如

何做好求创新,求效率,求生存。

随着物流欧亿·体育（中国）有限公司的高速发展,国内众多中小型物流企业该何去何从。本文通过

对A物流公司服务模式优化和管理的研究,为中国现有的高速成长中的中小型物

流公司的未来发展指明了一条道路,即只有找到适合自身发展的服务模式,结合

并加强对公司内部的管理和控制才能使物流公司越做越强,生存不息。

关键词:物流公司;物流服务模式;公司管理

ABSTRACT

This thesis is focused on the high speed growing A logistic company under the

Chinese modern logistics development background. How to optimize the service mode

promotion and management of A logistic company is the main theme.

Firstly, using tiie SWOT to analysis the current situation of A logistic company.

Then with the help of 7S model, Michael Porter's Five Force Model and the strategic

management of company, the thesis get the right direction of service mode promotion.

After that, using the decision tree diagram is to make the right choice of the service

direction of A logistic company. Making the Gantt Chart is to establish the 2013

working plan and objective of A logistic company and helps to get a new weave

construction of A logistic company. At last not least,to match the management of A

logistic company, we shared lots of substantive proposal and solution, such as how to

make the performance appraisal,process reengineering and excitation mechanism to be

perfect. Also do give more focus on the talent management, information technology

usage and selecting the suppliers in local. All these explain how to make the A logistic

company more innovative, more effective and more existent.

Along with the high speed development of logistics, lots of middle-size and

small-size logistic companies lost their future. After the research on service mode

promotion and management of A logistic company, the thesis gives the middle-size and

small-size companies a direction how to survive and make progress. Finding the

suitable service mode and enhancing the internal management and control of the

company can make the company more powerful and successful.

Key Words: Logistic Company; Logistic product design; Branch Management