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中国银行长春城区公司业务实行SBU组织结构变革研究_MBA论文(60页).rar

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文本描述
论文摘要
中国银行长春城区公司业务实行 SBU 组织结构变革研究
组织结构是商业银行实现其经营战略的组织保证,商业银行的组织结构能
否适应日益复杂的经济金融环境,能否对公司业务发展提供高效的支撑,对商
业银行在同业竞争中能否保持较强的竞争力,实现公司业务的可持续发展具有
重大影响。作为众多国内主要商业银行所采用的分支行制组织结构,已在迅速
变化的市场环境和金融改革中逐步变得不合时宜。因此,通过对现有的分支行
制结合实际运行情况进行深入分析,找出其薄弱环节和主要问题,并在此基础
上找出一条适合国内商业银行的组织结构变革路线,具有较强的理论意义和现
实意义。

本文通过在查阅相关文献的基础上,将理论与实际相结合,结合国外银行
和国内银行组织结构变革的经验,对中国银行吉林省分行在长春城区公司业务
领域的现状及实行战略事业单元(以下简称 SBU)管理的可行性进行了分析和
探讨,并为其公司业务实行 SBU 组织结构变革进行了方案设计,以期为中国银
行吉林省分行的公司业务发展起到积极的借鉴意义。

关键词:
中国银行 公司业务 事业部制 组织变革

Abstract
Research On the Changes of the SBU organizational structure in Bank
of China to implement the company's business in Changchun
Organization structure plays pivotal role for commercial banks to achieve their
operational strategies. Whether it is able to adapt to the increasingly complicated
economic and financial environment, and to provide effective support to the
development of Credit business, exerts great influence on commercial banks’
competitiveness and business sustainability.Branch Banking System, which has
been adopted by major commercial banks in China, has gradually become outdated
with the fast-changing market environment and financial reform. Therefore, it’s of
great theoretical and practical significance to have an in-depth analysis on the
existing Branch Banking System, identify its weaknesses and major problems, and
eventually secure a preferable roadmap for domestic commercial banks to reform
organization structures.
This paper, by carrying out both extensive and intensive literature review,
combines theories with practical cases. For instance, it analyses the status quo of
Bank of China Jilin branch’s credit business in Changchun, and discusses the
feasibility of implementing Strategic Business Unit (SBU) there, by taking into
consideration the organizational reform experience of commercial banks in China
and across the world. Finally, after conducting a program design for implementing
SBU , the paper provides valuable suggestions for BOC Jilin Branch to further
improve its business.
Keywords:
Bank of China Credit Business Strategic Business Unit Organizational
Reform

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