在市场经济的大趋势下,电机产品市场环境以及客户对电机产品的需求都发生了很

大的变化。面对日益严峻的电机市场竞争,如何更好地适应市场环境,制定出新的营销

策略,提高产品市场占有率,满足有限度的客户需求,电机产品营销策略是市场发展中

的主要问题。本文通过学习的理论知识,以及对电机产品营销市场的现状和SEMC公司

在营销中存在的问题进行了分析,解决目前营销策略中的不足、竞争对手的威胁等方面

问题;从市场营销4PS的管理学角度分析,对SEMC公司的市场定位、产品定价和渠道

管理进行战略研究,使SEMC公司的营销活动更加贴近客户需求,注重公司价值的有效

传递,从而加强了客户对于SEMC公司产品和品牌的忠诚度,使SEMC公司电机产品在市场

竞争中获得更高的份额。同时也为国内类似的工业产品制定营销战略规划提供借鉴。

关键词:电机产品;营销战略;市场定位;产品定价;销售渠道

Digest

Under the trend of the economic transformation, motor product market environment and

customer demand for electrical products have great changes have taken place. In the face of

increasingly severe competition in the market of motor, how to better adapt to the market

environment, planning a new marketing strategy, improve market share, to meet customer

requirements of the limits of, motor product marketers main problems in the development of

the market. In this paper, by studying the theory of knowledge, as well as to the status quo of

electrical products marketing and SEMC company in marketing is analyzed,the problems of

solving the risk of the marketing strategy, the threat of competitors and so on questions; From

the perspective of the management of marketing 4 PS for SEMC company market positioning,

marketing plan and specific implementation strategy study, make SEMC company marketing

activities more close to the customer demand, pay attention to the transfer,the value of the

company to strengthen the customer for SEMC company products and brand loyalty, make

SEMC electrical products of the company's share of the market competition for higher.

Keywords: motor products;marketing strategy; market positioning;product pricing;sales

channels