摘 要
随着通信市场的快速发展,3G—直是通信欧亿·体育（中国）有限公司关注的焦点。在3G到来之际,对
于普通用户而言,手机的功能变得更加强大。3G业务数据化的发展大大提高了人们工
作和生活效率,使人们享受到技术进步带来的便利。而在3G竞争时代,对中国移动来
讲,国有产权的TD-SCDMA如何在经历百年技术的CDMA和WCDMA中脱颖而出,面对巨
大的市场需求,3G对于中国移动是一场危机,还是一次从优秀到卓越的机遇
本文通过对国内外3G市场现状,分析MS移动公司的3G市场发展战略。通过PEST
分析、企业价值链分析、SWOT分析、波特五力分析等对MS移动市场环境进行分析,围
绕中国移动企业战略及MS公司采取的战略和具体实施论述了 MS公司在3G时代的发展
情况
关键词:企业战略3G市场STOT分析PEST分析
ABSTRACT
With the rapid development of communication market, 3G has been the focus of
attention of the communication industry. The 3G comes,for ordinary users,mobile phone
functions become more powerful. The development of 3G business data can greatly improve
the people's life and work efficiency,make people enjoy the convenience brought by
technology progress. In the 3G era of competition,China Mobile, how state-owned property
rights TD-SCDMA talent showing itself in 100 years experience technology CDMA and
WCDMA,in the face of the huge market demand,3G is a crisis for China Mobile, or a good
to excellent opportunities.
Through analyzing the current situation of domestic 3G market, MS analysis of Mobile
Corporation's 3G market development strategy. Through tiie PEST analysis, analysis of
enterprise value chain, SWOT analysis, Potter five forces analysis of MS mobile market
environment around China Mobile, enterprise strategy and MS strategy and discusses MS
development in 3G era.
Keywords: enterprise strategy 3G market SWOT analysis PEST analysis