摘要
自中国改革开放30年以来,中国经济取得了举世瞩目的成就,人民物质及文化生
活得到极大提高。而通信也与经济建设与和民生活紧密相关,为国家经济建设和改善
人民生活提供了用力保障,为社会做出了非凡的贡献。CC移动公司做为当地三大通信
运营商之一,从1999年独立运营开始,公司从小到大,从弱到强,一年一个台阶,每
年以高于GDP增幅而大踏步地向前发展。在独立运营之初,业务种类由开始的单纯语
音业务发展到目前语音、数据、互联网、集团等三十多种业务,固定资产由原来的13

亿元到目前的57亿元,网络容量由原有的24万到目前的920万用户,年业务收入由
原来的5230万元发展到2012年的360000万元。员工人数也由最初的600人发展到1800

余人。在目前激烈的市场竞争形势下,CC移动公司在个人通信领域由一枝独秀变为三
足鼎立,市场受到竞争对手的极大挑战与威胁,市场份额及收入增幅也趋于下降态势,
同时,网络QQ、微信等新兴通信方式也对传统移动通信方式带来重大影响,如何保持
企业活力,使企业基业长青,成为移动管理者迫在眉睫的问题。通信业是服务欧亿·体育（中国）有限公司,
在企业运营过程中,提供服务的主体是移动员工,客户经理是移动员工服务队伍中的
中坚力量,承担着公司较高的生产经营指标,如何有效利用绩效考核的方式与方法,
激励员工,调动客户经理工作积极性,充分发挥客户经理潜能就显得十分重要。本人
作为CC移动通信的一名员工,见证了 CC移动的成长与壮大,本文利用人力资源及绩
效考核等相关理论,结合本公司的生产经营实际,深入分析了 CC移动通信客户经理
绩效考核体系的现状和存在的问题,提出适当改进建议,希望能对CC移动客户经理
绩效考核提供有利参考。
关键词:CC移动通信 客户经理 绩效管理

ABSTRACT

since China's reform and opening up 30 years, China has made remarkable

achievements, greatly increased the people's material and cultural lives. And communication

is closely related to the life and economic construction with watami, for national economic

construction and improving people's life security, have made extraordinary contributions to

society. CC local moving company as one of three major carriers, starting from 1999 to

operate independently, companies from small to big, from weak to strong, one step per year,

higher than GDP growth each year, and to March forward. At the beginning of independent

operations, there are company employees to the current employees, business start out simple

voice services to the current voice,data, Internet, groups more than 30 kinds of services,

fixed assets from the original million dollar to the current billion, network capacity from the

original to the current user. 600 people from the initial development of the number of

workers to more than 1800 employees. In currently fierce of market competition situation

Xia, CC mobile company in personal communications area by a branch alone show becomes

tripod, market was competition opponents of great challenge and threat, market share and the

income increases also tends to declined situation, while, network QQ, and micro-letter,

emerging communications way also on traditional mobile communications way brings major

effect, how keep enterprise vitality, make Enterprise Foundation long green,became mobile

managers imminent of problem. Communications industry is service industry, in the process

of operation, service is the subject of mobile workers, your account manager is the backbone

of mobile employees services team shoulder the company's high production business indexes,

ways and means of how to make use of performance appraisal, motivate, mobilize the

enthusiasm of account managers, account managers into full play potentials is very

important. As the CC mobile communications to employees witnessed the growth and

expansion of CC movement, utilization of human resources and performance evaluation

theory in this article, combined with the company's production and operation of practical,

in-depth analysis of the CC mobile communication account manager status and existing

problems of performance appraisal system, and to make appropriate recommendations for

improvement, hoping to move a CC account manager performance review provides a

favorable reference. Keywords: CC mobile communication account manager performance

appraisal