摘 要
专利和商标管理以专利和商标工作为研究对象，探索专利商标工作的主要内
容、支撑和保障机制等。本文以中信戴卡股份有限公司（简称“中信戴卡”）为研
究对象，分析了该公司专利和商标工作的起源、现状、未来发展方向，梳理了专
利和商标工作的主要内容、已有成绩、明显不足，提出笔者的对策建议。
首先，介绍了汽车零部件企业技术研发和品牌建设情况，概括了知识产权战
略在宏观层面的研究情况，指出汽车零部件企业加强专利和商标管理的紧迫性，
揭示国内在汽车零部件欧亿·体育（中国）有限公司专利和商标管理研究方面的空白。
其次，选取了 14 家企业的专利商标工作数据进行分析研究，这些企业包括：
外资企业、车轮上市公司、国有企业、民营企业，涵盖了汽车零部件欧亿·体育（中国）有限公司有关的
企业分类。通过研究，总结了汽车零部件企业专利和商标管理的发展现状、规律
特点。
再次，介绍了中信戴卡公司专利和商标管理的基本情况，客观评价了公司专
利商标工作的主要成绩和主要问题。公司专利和商标管理工作走在了中资企业的
前列，但也面临专利资产质量不高、商标维权力度不够等问题。
第四，在分析公司专利商标管理基础上，提出了中信戴卡公司专利和商标管
理的意见建议。专利工作应加强专利宏观管理研究、明确专利管理工作指导原则、
重视专利信息利用；商标工作应当加强商标管理，持续做好商标注册，科学实施
商标运用。
最后，全面阐述了做好中信戴卡公司专利和商标工作的保障措施。
本课题研究全面系统分析了以中信戴卡为代表的民族汽车零部件企业知识产
权战略，全景再现了国内汽车零部件企业在知识产权领域的成绩和不足，较为务
实指出了当前应当采取的措施。
关键词：中信戴卡；专利；商标

Abstract
By taking patent and trademark as research object, the management of patent and
trademark points to the main content, supporting system and guarantee mechanism of
patent and trademark. The management of patent and trademark take patent and
trademark as research object, the main purpose of this management points to the main
content, supporting system and guarantee mechanism of patent and trademark. After
analyzing the origin, current situation and future development of the company of
CITIC Dicastal, this article deals with main content, achievement and deficiency of
patent and trademark work, then put forward some suggestions.
Firstly, based on introducing technical research and brand construction of
automotive parts enterprise, this article summarizes the Intellectual Property
Managements from macro level. Then this article points out the urgency of
strengthening the management of patent and trademark in automotive parts enterprise,
meanwhile reveals the research blank of patent and trademark management.
Secondly, this article analyzes the core data of 14 enterprises, which include
foreign enterprise, Listed Company, state-owned enterprise and private enterprise, all
these companies cover the classification of all the automotive parts enterprises.
Through all these research, the paper summarizes the present development and law of
patent and trademark management in automotive parts enterprise.
Thirdly, this article describes the management of patent and trademark in the
company of CITIC Dicastal and makes an objective evaluation on achievements and
the main issues of the patent and trademark work.
Fourthly, this article puts forward design of patent and trademark management and
makes plan for future development of the company of CITIC Dicastal.
Finally, this article elaborates guarantee measures of patent and trademark
management.
Major innovation of this article: an overall and systematic analysis is made on the
patent and trademark management of automotive parts enterprise, panoramic scans of
achievement and deficiency of patent and trademark work, presentation of measures
that should be taken now.
Keywords: company of CITIC Dicastal; patent; trademark