摘 要
随着信息产业的快速发展,以及移动互联网时代的到来,通信企业之间的竞争曰
益激烈。在现代通信企业的经营发展中,仅仅依靠技术的先进、网络的完善、管理的
规范来取得市场竞争中的优势,是远远不够的。作为企业核心竞争力的企业文化,重
要性越来越突出。
电信欧亿·体育（中国）有限公司在企业文化建设上保持着良好的传统。在如今,电信欧亿·体育（中国）有限公司正经历着深刻
的变化。这些变化要求电信企业必须对已有的企业文化进行优化重塑。电信企业文化
优化重塑工作已经成为企业在发展中面临的一个重要的课题。

M电信局是上海电信的重要单位,M电信局企业文化优化重塑是本文的主要研究
内容。本文首先对企业文化的起源、概念、构成等内容进行了简要阐述。其次通过对

M电信局现有的企业文化进行了调查研宄,分析出现有的企业文化存在的问题,进而
提出了企业文化建设优化的必要性,并对建设优化企业文化给出了建议。希望通过分
析和研究,能够为M电信局制定一个企业文化的发展方向,促进该企业先进企业文化
的不断发展,从而提高该企业的管理水平,提高市场的竞争力。
关键词电信局企业文化发展建设

ABSTRACT

With the rapid development of information industry, as well as the arrival of the mobile

Internet era, increasingly fierce competition among communications enterprises. In the

development of modern communications corporate management, rely on advanced

technology and complete network specifications, managing to gain a market advantage, is

not enough. Culture is the core competitiveness of enterprises, its importance has become

increasingly prominent.

In the development of corporate culture,telecommunications industry has a good

tradition. Today, the telecommunications industry is experiencing profound changes. These

changes require telecommunications companies must optimize remodeling an existing

corporate culture. This is very important.

M Telecom Company is an important unit of Shanghai Telecom, its optimization

reconsttuction of enterprise culture is the main content of this article. First, the article

presents the origins of culture, concept,composition,etc. Second, research on M Telecom

Company,point out problem,put forward a proposal. Article want to promote the

development of the enterprise culture, so as to improve the level of enterprise management,

improve market competitiveness.

Key words: M telecommunications; corporate culture; development; construction