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ABSTRACT
With the development of economic globalization, China's market economy is
deepening, Chengdu NC Bank from the date of the establishment has become a major
force in the financial industry of the Chengdu. But since China's accession to the WTO,
with the opening up of domestic financial markets, many strong foreign banks have
entered the Chinese market. Coupled with major domestic commercial banks warlords
everywhere, this is undoubtedly to the relatively young commercial banks to increase
even more pressure, Chengdu NC Bank is one of them. Chengdu NC Bank in order to
maintain its leading position in the fierce competition, we must continue to improve
their core competitiveness, and work hard to correct their own shortcomings in the
development process and shortcomings; positive efforts to explore for their own
development and progress of enterprise development strategies to evolving market
needs.
Analysis and summary of this article in accordance with the domestic and foreign
research, identify research purpose and significance of this thesis, and determining the
content of its own research and research. At the same time, strategic management
concepts and theory as the theoretical basis of the study, follow-up studies provide
strong guarantees for this article. Papers of core content is is on Chengdu NC bank
currently run of strategy management for effectiveness of evaluation, which overview
has Chengdu NC bank basic situation and strategy management status, and to this for
basis points on Chengdu agricultural commercial bank strategy management exists of
problem and causes for in-depth analysis, through strategy management of basic
thought, using has SWOT analysis law, pointed out that Chengdu agricultural
commercial bank of development advantage, and disadvantage, and opportunities and
threat, eventually for strategy reform, made new of development strategy management
policy, and Preliminary study on the implementation of the measures carried out in areas
such as.
This article in the deep research Chengdu NC Bank present strategy's foundation，
developmental strategy's formulation will propose the suggestion plan in the future toI
摘 要
随着经济全球化的发展，我国市场经济体制正在日益深化，成都 NC 银行从成
立之日起就已成为成都金融业发展的一支主力军。但是自从我国加入 WTO 以后，
随着国内金融市场的对外开放，许多国外实力雄厚的大银行也纷纷进军中国市场。

加之国内各大商业银行群雄四起，这无疑给较为年轻的股份制商业银行增加了更
大的压力，成都 NC 银行便是其中之一。成都 NC 银行要想在激烈的竞争中保持领
先地位，就必须不断提高自己的核心竞争力，努力修正自身在发展过程中存在的
缺点与不足，积极努力探索适合自身发展与进步的企业发展战略，以适合不断发
展变化的市场需要。

本文根据国内外的研究情况进行分析总结，明确了本论文的研究目的和研究
意义，确定了自己的研究思路和研究内容。同时，以战略管理的相关概念和理论
作为研究的理论基础，对本文的后续研究提供了有力的保证。论文的核心内容则
是对成都 NC 银行目前运行的战略管理进行有效性的评价，其中概况了成都 NC 银
行基本情况和战略管理现状，并以此为基点对成都 NC 银行战略管理存在的问题和
原因进行深入剖析，通过战略管理的基本思想，运用了 SWOT 分析法，指出成都
NC 银行的发展优势、劣势、机会和威胁，最终进行战略改革，提出新的发展战略
管理策略、落实措施等方面进行初步探讨。

本文深入研究了成都 NC 银行的发展战略部署，针对 NC 银行发展过程中出现
的一系列的问题，制定出相应的改进措施和发展规划，努力探索出一条持续、快
速、稳健发展的道路，这将对成都 NC 银行的发展具有重要的意义。

关键词：成都 NC 银行，发展战略，SWOT 分析，战略管理the Chengdu NC Bank， will explore one continually， fast， the steady development
path， this will have the vital significance to the Chengdu NC Bank 's development.
KEY WORDS ：Chengdu NC Bank, Developmental strategy, SWOT analysis, The
strategy manages