摘要
改革幵放以来,我国民办高校抓住了教育资源紧缺的机遇,迅速发展起来,成为我
国实施人才强国战略的重要培训力量之一。然而随着教育市场的国际化,面对教育需求
的多样化,民办高校也面临着越来越激烈的竞争。如何应对环境的变化,准确地定位,
实现发展,成为民办高校亟待研究的重要课题。
云南经济管理职业学院是“云南省级示范性高等职业院校”,也是省级示范性高等
职业院校中唯一的一所民办高校,具有一定的典型性和代表性。
本文以云南经济管理职业学院为研究对象,以相关的企业战略管理理论为基础理
论,收集了大量的欧亿·体育（中国）有限公司并进行深入的调査,运用PEST分析、“竞争五因素”模型和SWOT
分析,对学院所处的外部环境和学院自身的内部条件进行了分析、评价,指出学院发展
所面临的机会与威胁、优势与劣势,论证了学院的发展目标即“以社会需求为导向,调
整学科、专业结构与布局,主动适应经济社会发展需求,到2015年,使我院成为以经
济学和管理学科为主,经、管、工、文、理、医等多学科协调发展,结构合理,规模适
度、特色鲜明的应用型本科院校。”是可行的。最后,本文提出了战略实施的保证措施:
优化专业结构、深化教学改革、拓宽融资渠道、加速基本建设、完善实训实习基地、完
善监督机制、组织文化建设、人力资源整合。
关键词:战略管理,环境分析,SWOT分析,战略实施
ABSTRACT
Since the implementation of the reform and opening-up policy, confronted with
educational resource shortage, private colleges and universities of our country have developed
rapidly and become one of the main training powers to carry out the strategy to strengthen our
country relying on talent. However, along with the internationalization of education market,
in the face of the diversification of the demand for education, private colleges and universities
are up against fiercer competition. How to cope with variable environment, orientate exactly
and realize development has become an important subject in need of urgent studies.
Yunnan College of Business Management (YCBM) is the only private college listed as
Yunnan Provincial Higher Vocational Model College, and is of certain representativeness and
significance.
Taking YCBM as the research object, based upon related enterprise strategy
management theories as well as plentiful materials and thorough investigation, this thesis
analyses and evaluates its external environment and internal conditions applying PEST
analysis, Five Forces Model and SWOT analysis, points out the strengths, weakness,
opportunities and threats YCBM are faced with, and demonstrates that its development goal is
feasible to adjust discipline and major structure to meet social need and economic
development and develop into an applied undergraduate college which consists of the
adoption of economics and management as main disciplines, and coordinative development of
engineering, arts, science, medicine and so on, relying on a reasonable structure, moderate
scale and distinctive features. At last, this paper puts forward the assurance measures of the
strategy implementation, including optimizing major structure, deepening teaching reform,
broadening financing channel, speeding up capital construction, improving practical training
base, consummating supervising mechanism, organizational cultural construction and human
resources integration.
KEY WORDS: strategy management, environment analysis, SWOT analysis, strategy
implementation