摘要
教学质量是教育事业的核心。作为处于市场竞争中的中职院校，应该时刻把教学质量
放在第一位。在华北地区，廊坊市GJX学校发展水平较高，具有一定的影响力，在一定程
度上反映了当前中职院校教学质量的现状。本研究基于营销管理理论，以廊坊市GJX学校
为例，通过对其教学质量的满意度调查分析，发现现阶段中职院校在教学环节中存在的问
题，并有针对性的提出改进建议，进而提升学生对教学质量的满意度，提高学校自身竞争
力。
本文的意义在于，目前对于中职院校教学质量的关注，大多是表面上的评估，并不能
真实反映课堂中存在的问题，及学生的满意程度，本文把全面的质量管理理论引入中职教
育，视教育为服务，视学生为“顾客”，对教学质量进行评价时以学生为本，满足学生的
需求，因此，本文以学生满意度视角来评价教学质量问题，既有理论意义更具实践意义。
为详尽而全面的了解廊坊市GJX学校的学生对教学质量的满意度，本研究结合顾客满
意度评测的指标体系，并参考其他类院校，如大学、高职院校的教学质量满意度调查问卷，
及中职院校自身特点，作为设计问卷的依据。在文献综述的基础上，本研究从专业及课程
设置、理论教学、实践教学、教师、教学设施、教学管理等几方面，以学生性别、年龄、
学习背景及专业大类等作为调节变量分析学生对教学质量满意度情况的差异。所得结果采
用SPSS19.0进行描述性统计分析。
关键词：中职院校教学质量满意度
ABSTRACT
Teaching quality is the core of education. The vocational school should put the teaching
quality to the first place due to competition. Lang fang GJX School is a reputative school in
North area of China, which has a certain influence, in some degree, it shows the current situation
of vacational school's teaching quality. In order to improve the teaching quality of vocational
school, this thesis set an example of Lang fang GJX School based on marketing management
theory. The thesis focuses on the analysis of teaching quality and found the existing problems,
and the improved suggestions have been put forward to improve satisfactory of teaching quality
and competitiveness of school.
At present, the real teaching problems cannot always been figured out, the paper adopt
different perspective, treating education as service, and treating students as “customers”, meet
the students’ requirement when elevating teaching quality ,therefore, the paper has not only
theatrical meaning but also practical meaning.
The questionnaire is designed carefully according to customer satisfaction index system,
other kinds of school’s questionnaires, and the special features of vocational school itself. The
paper studies the different teaching satisfactory by several aspects like curriculums, theatrical
teaching, practical teaching, teacher, teaching facilities and teaching management on students
who have different characteristics such as sex, age, studying background and professions. The
studying result has been approved by SPSS19.0 through descriptive statistical analysis.
KEY WORDS：secondary vocational school teaching quality satisfaction