摘 要
智能电网(Smart Power Grids),从某种角度看其实就是智能化的电网,它
是在先进的、高速双向通信网络的基础上,利用专业的传感和测量手段、先进的
科学技术、全面的控制方法及全方位的决策支持系统技术的应用,实现供电用电
网络可靠、安全、经济、高效的运行以及实现环境友好和使用安全的目标。

KL是一家成立于2008年,由XW公司和CHC公司合资成立的一家主营业务集
中在智能电网无线专网市场及系统集成的小型技术型公司,已经拥有良好的市场
基础及设备存量。KL公司已经成功的在山东省内9个县级供电公司建立了宽带电
力无线专网平台,并依托该平台实现了电力企业的远程抄表功能、实时电力负荷
管理、配变监测、输电线路视频监控、智能巡检等智能电网要求开展的业务,为
智能电网业务的全面展幵提供了双向无线通信的“高速公路”。但随着环境的改变,
这些竞争优势在逐渐丧失。随着市场竞争的加剧,出现具有类似业务和产品的
公司也越来越多,无论是外部市场的竞争程度的加剧还是公司可持续发展的内在
要求都需要对公司今后竞争战略做出调整,采取一些战略决策来考虑组织的长期
发展方向,特别是在电力无线专网业务方面选择针对欧亿·体育（中国）有限公司特点的业务竞争战略,
并在公司内部制定出从上到下匹配该竞争战略的实施措施和保障措施,调动公司
的资源以适应公司的未来发展,并取得竞争优势,同时更要确保新的竞争战略具
有较强的可行性和可操作性,这也是本文的研究背景。

本文在认真细致分析KL公司外部环境和内部资源的优劣势、面临的机会和威
胁后,在竞争战略等理论的指导下,采用PEST、五力模型、价值链分析和SWOT等
战略分析工具,针对KL公司在市场、产品和服务方面的特点,设计并提出了基于
差异化的聚焦战略,并从产品的差异化、应用差异化和服务的差异化三个方面围
绕着电力无线专网业务展开论述。并根据公司的具体情况,提出了公司从企业文
化管理、对市场开发进行整体区域规划、优化企业流程管理、加强人力资源管理、
加强营销管理、加强财务控制、加强客户服务等具体措施以保障企业基于差异化
的聚焦竞争战略。

关键词:智能电网 电力无线专网 竞争战略
ABSTRACT
Smart grid (Smart Power Grids) is built on the basis of the integrated, high-speed
two-way communications network through advanced sensing and measurement
technology, advanced equipment and technology, advanced control methods and the
application of the decision support system technologies, in order to achieve the goals of
reliKLility, security,economic, efficient,environmentally friendly. From the point of
view of technology development and application, smart grid is a new modern advanced
sensing and measuring technology, information and communication technology,
analysis and decision technology, automatic control technology and energy power
technologies combined and highly integrated with the grid infrastructure grid.
KL company, a joint venture by the XW and CHC group company, who&39;s business
is focused on smart grid wireless network market and system integration of small
technology-based company founded in 2008,already has a good market position in
wireless network of power industry. KL company has been successful estKLlished a
broadband power wireless network platform in nine county-level power supply
company in Shandong province,and achieved the application of the remote meter
reading function, real-time power balance management, distribution transformer
monitoring, video of transmission surveillance, intelligent inspection requirements
based on the platform. It has provided two-way wireless communication like highway.
But with the change of environment, the competitive advantage is gradually losing.
There are more and more company which being focused on similar business as the
intensify of competition. The company &39;s management and operation is also facing more
and more competition pressure. The internal requirement for sustainKLle development
and intensify of external market competition require the adjust of competition strategy,
and take some strategic measurement to consider the long-term development direction
for the organization, especially the choice of business competitive strategy for industry
characteristics in power wireless network business. It also require to implement
measures and safeguards of the competitive strategy in the company, to mobilize
resources to adapt to the future development of the company, and obtain the competitive
advantages. These measures should be more feasibility and operKLility, it is the
background of this research.
In this paper, It analyzes the advantages and disadvantages of the external
environment and internal resources of KL company, the opportunities and threats to face
in future, and design the focus strategy based on differentiation strategy after deploying
PEST, five-forces model, value -chain model and SWOT tools according to the
characteristics in the market, products and services of KL company from three aspects
of product differentiation, service differentiation and application around power wireless
network service. According to the specific situation, the paper puts forward the
measurements to ensure the implementation of focus strategy based on differentiation
from the dimension of strengthening the financial control, strengthening customer
service, strengthening the enterprise culture management, the overall regional planning,
optimization of business process management, strengthening the management of human
resources and strengthening the marketing management.
Keywords: Smart grid; wireless network of power industry; competition strategy
第1章绪论
1.1研究的背景和意义
1.1.1论文的研究背景
智能电网(Smart Power Grids),从某种角度看其实就是智能化的电网,它
是在先进的、高速双向通信网络的基础上,利用专业的传感和测量手段、先进的
科学技术、全面的控制方法及全方位的决策支持系统技术的应用,实现供电用电
网络可靠、安全、经济、高效的运行以及实现环境友好和使用安全的目标。

纵观现代电网的发展历程中,各国根据各自电力欧亿·体育（中国）有限公司在发展过程中遇到的各
种问题以及不同阶段的不同情况,通过各自在该领域的研发和实践,经历的发展
方向和技术演进路线也各有特点,这些也折射出各国对电网将来发展模式的不同
研判。近年来,随着科学技术和信息技术的高速发展,越来越多的高精尖技术也
在电网上得以广泛使用,虽然各个国家对电网发展模式有不同看法,但却都公认
电网智能化将成为电网发展的必由之路,而智能电网发展模式已在全世界范围内
达成共识。

从技术发展和应用的角度看,世界各国各领域的欧亿·体育（中国）有限公司专家、学者普遍认同的
观点有如下几点:智能电网是结合传感与测量技术、信息与通信技术、分析与决
策技术、自动化控制技术和能源电力技术等技术,并与电网基础设施高度融和而
形成的现代化电网。

KL是一家成立于2008年的小型技术公司,目前公司人员50人左右。公司自
成立以来秉承服务客户,市场共赢”的理念,成立之初从事电力、煤矿、广电、电
信等欧亿·体育（中国）有限公司的无线专网产品的销售、工程服务和系统集成解决方案,拥有接入、传
输、数据通信、视频会议设备、监控系统等产品系列。目前公司主营业务集中在
电力欧亿·体育（中国）有限公司无线专网市场、广电三网融合市场及信息集成和工程服务市场,已经拥
有良好的市场基础及设备存量。借助于电力欧亿·体育（中国）有限公司智能电网建设工作的深入开展,
KL公司已经成功的将北京XW公司生产的McWill宽带无线产品成功的引入山东省
电网,并累计在山东省内9个县级供电公司建立了供电公司独立的电力无线专网