摘要
中国服装产业经历了近30年快速成长,成为当今世界全球第一大的服装生产
国和出口国,但中国并没有成为服装强国。今天整个服装产业生存环境发生了巨大
变化,国内面临招工难,劳动力成本大幅上涨,企业现金流普遍紧张和服装产能过
剩。国际上受美国的次贷危机、欧洲的欧债危机影响,出口受压,订单大幅流失海
外市场。国内一些大型服装零售企业如李宁、美特斯邦威面临高库存,资金紧张经
营困境,服装零售产业面临去库存、保市场的双重重压。佐丹奴公司是一家国际知
名的专业服装零售品牌集团,同样也面临着以上问题,本文通过对公司供应链整合
优化研究,达到降低库存,增加销售,提升品牌知名度,提升公司整体价值的目的
本文分为六个部分
首先,对研究背景和方法进行介绍,阐述了研究的目的是解决佐丹奴公司供应
链存在的一些问题、通过优化研究提升公司供应链运作效益,实现供给平衡和销售
增长问题
第二,对供应链和供应链管理相关研究进行综述。阐述了供应链和供应链管理
定义、分类、作用及供应链优化的原则等相关理论,为研究提供理论依据
第三,对佐丹奴公司历史发展进行简要介绍和对佐丹奴公司供应链管理存在问
题进行诊断分析
第四,针对诊断的问题从供应商选择流程优,战略伙伴关系管理,产品研发和
渠道优化四个方面进行优化整合,达到公司整体价值增长目的
第五,阐述了优化方案的实施和评价
最后是文章的总结和结论,通过供应链进行持续的优化整合对公司成长具有重
要意义,有利的促进公司盈利增长和品牌度提升
关键词:供应链管理、佐丹奴、降低库存、战略伙伴关系管理
ABSTRACT
After 30 years fast developing in clothing industry, China now became the
biggest clothing manufacturing and export country, but we are not the strongest one.
Nowadays, the entire industry is facing the huge change in living environment, For
internal, we facing the labor shortage, rapidly increasing in labor cost, intense cash-flow,
and over capacity. For external, we are affected by subprime crisis,European debt crisis,
export pressure, lots of orders flow to overseas. Some domestic big retail brand such as
Li Ning,Metersbonwe are facing the high inventory and intense capital difficulties. The
clothing retailer now facing inventory clearance and maintain market proportion stress.
Giordano is an international famous professional clothing retailing brand, which is also
facing the mentioned difficulties. This company is going to towards supply chain
integration to reduce inventory, increasing sales and brand image,and improving the
whole company value accordingly.
This article is divided into 6 parts
Firstly, brief introduction of research background and method, state the goal is via
the case of Giordano Company to make a supply chain issue diagnosis, integration
research, improving the supply chain value of Giordano Company, to achieve the supply
balance and sales increasing
Secondly,summarizing the relative research of supply chain and supply chain
management. State the definition, classification and function of supply chain and supply
chain management, and the principle of supply chain integration.
Thirdly, brief introduction of the Giordano Company development history, and
make a diagnosis on the supply chain issue.
Fourthly, according to the diagnosis issue, towards supplier selection, strategic
partnership management, product research and development, brand marketing to make
overall integration, and achieve entire company profit increasing.
Fifthly, state the implement and evaluation of this integration proposal.
Lastly, it's the summary and conclusion of this article,continuous supply chain
integration has significant meaning to a company,it helps the profit increasing and
brand image improving.
Key words: Supply Chain Management. Giordano. Reducing Inventory.
Strategic Partnership Management