摘要
在遵循中央深化文化体制改革推动社会主义文化大发展大繁荣前提下,国内
电视台如何通过优化现有的员工绩效管理,来挖掘人才、培养人才、保留人才,
做好宣传为组织发展带来最大的经济价值和社会价值,是目前急待解决的重要问
题。因此本文针对国内电视台的特点,以NN电视台为例,就如何优化其员工绩
效管理为研究对象开展了探讨。

论文在分析国家加快文化产业发展的决定以及推动事业单位改制的指导建
议对电视传媒欧亿·体育（中国）有限公司员工绩效管理优化的推动背景下,阐述了 NN电视台员工绩效
管理优化研究目的及意义,并对电视台员工绩效管理相关文献展开综述,提出论
文的研究的内容和方法。紧接着在分析NN电视台基本情况、组织架构与人力资
源现状的基础上分析了电视台工作岗位及工作要求,以及对电视台员工绩效管理
提出的新的要求,并从NN电视台现行员工绩效管理情况分析着手,分析了其存
在员工绩效计划制定脱节、缺少员工绩效实施环节、绩效考核评价不够科学、没
有绩效反馈与沟通、绩效的激励效果不足等的问题,并找出了其成因,即对员工
绩效管理观念意识不强、绩效计划制定过程断层、绩效考核与激励挂钩不紧密、
忽视绩效反馈、绩效考评结果应用不够等。然后就展幵了对_电视台员工绩效
管理的具体优化设计,提出在公平性、科学性、完整性、灵活性原则的指导下,
完善绩效计划,优化绩效实施,科学进行考评,即根据岗位特点采取差异化的绩
效考核模式,对一线员工执行的是公幵考核量方式、对行政人员执行的是KPI
考核,通过KPB方法选拔优秀的员工,并借鉴和采用360度绩效反馈做好员工绩
效反馈与沟通工作,将绩效考评结果应用范围进行推广。最后提出了抓好绩效管
理优化的准备、规范绩效信息的收集、做好绩效沟通工作、构建绩效管理的组织
保障等绩效管理优化实施的保障措施。

关键词:丽电视台员工绩效管理绩效计划绩效反馈
ABSTRACT
Follow the central deepen cultural restructuring to promote socialist cultural
development and prosperity under the premise, how to optimize existing employee
performance management, to tap talent to nurture talent, retaining talent, good
publicity for the organization of development to bring the greatest economic value
and social value, which are important issues need to be solved. In this paper, based on
the characteristics of the domestic television media, with NN television as an
example,how to optimize their employee performance management are discussed.
Article in the analysis of the national decision to accelerate the development of
cultural industries as well as guidance to promote the restructuring of institutions
proposed NN television employees described the context of optimization driven by
the television media industry employee performance management, performance
management, optimization of the purpose and significance, and Television, Employee
Performance Managementrelevant literature to review is made on the content and
methods of the article. Followed in the analysis of NN television, organizational
structure and human resources status quo on the basis of analysis of television jobs
and job requirements, as well as new television Employee Performance Management
requirements, and analysis to proceed from the NN television current employee
performance management and identify its causes,its existence out of line employee
performance plan, the implementation of aspects of the lack of employee performance,
performance appraisal is not science, no performance feedback and communication,
the performance of the incentive effects of a lack of analysis, employee performance
management The concept of consciousness is not strong, the performance planning
。。。