本研究首先阐述了研究的目的意义和研究内容及思路与方法。紧接着从公司基本情
况入手,通过对HCL汽车服务有限公司的资源和能力展开内部环境分析,提炼HCL汽
车服务有限公司发展具备的内部优势和劣势,并对HCL汽车服务有限公司发展的内部
条件进行评价。然后运用PEST分析工具和波特五力模型分析法对HCL汽车服务有限
公司发展外部环境展开分析,提炼HCL汽车服务有限公司发展面临的外部机遇以及威
胁,并对HCL汽车服务有限公司发展的外部环境作出评价;在此基础上运用SWOT矩
阵分析和BCG矩阵分析了 HCL汽车服务有限公司综合发展方向,即选择以汽车喷漆业
务和快修保养业务为公司主营业务,而选择以装饰精品业务、洗车业务、机修等业务为
公司辅助业务。通过各业务板块的协调发展,促进公司的总体发展。并提出了 HCL汽
车服务有限公司发展战略目标,即成为具有高知名度、美誉度、专业度的汽车服务连锁
经营公司,最后针对性的提出了 HCL汽车服务有限公司发展战略保障措施。如做大做
强喷漆快修商业模式,努力追求客户价值最大化、推进公司价值链上移、建立业务低成
本运营机制、做好业务的经营与管理、加强客户市场的开发与巩固。

关键词:HCL汽车服务有限公司汽车后市场发展战略
ABSTRACT
In recent years, with the continuous growth of automobile consumption, automotive after
market ushered in the rapid growth and development, automotive after market business
development strategy has become an important means for their companies to create
competitive advantage. In this study, combined with HCL Motor Service Co.,Ltd. Expand the
specific research.
In this study, first expounded the meaning of purpose of the study and research and ideas
and methods. Then start from the basic situation, the resources and capabilities of HCL Motor
Service Co.,Ltd. started an internal environmental analysis, and refined the HCL car service
development with the internal strengths and Weaknesses, the internal conditions and HCL
Auto Services Ltd evaluation. Then the use of PEST analysis tool, and Porter's five forces
model analysis of HCL Motor Service Co., Ltd. the development of the external environment
to analyze and refine the external opportunities and threats facing the development of HCL
car service and the external environment for developing HCL Motor Service Co., Ltd. to
evaluate; on this basis, the use of the SWOT matrix analysis and BCG matrix HCL auto
Services Ltd, the development direction, choose the auto paint business, and fast repair and
maintenance business for the company's main business, and the choice to decorate the
boutique business, car wash business machine repair business for the company assisted
business. Through the coordinated development of various business segments, and promote
the overall development of the company. And put forward the the HCL Automotive Services
Limited strategic objectives, namely, the automotive service chain management company with
high visibility, reputation, professionalism, and the final targeted HCL Motor Service Co., Ltd.
Development Strategy safeguards. Strive to maximize customer value such as to promote the
company's value chain shift business to low-cost operating mechanism, good operation and
management of the business to strengthen the development and consolidation of the customer
market.
Key words: HCL Motor Service Co.Ltd automotive after market development
strategy