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MBA硕士毕业论文_情绪缓解服务站商业计划书(61页).rar

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更新时间:2018/8/6(发布于北京)

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文本描述
摘 要
我国己进入一个社会经济快速发展的转型期,随着生活和工作节奏的加快,
越来越多的人出现了各种心理不适症状。都市上班族和高校学生是最容易受到
影响和冲击的群体。

近几年,我国大学生的心理问题更加突出,焦虑、烦躁、自卑、封闭,甚
至过劳死、自杀的现象屡屡发生。现存的排压方法或者不健康、或者缺乏专业
性引导、或者价格昂贵,很难满足市场需求。

“情绪缓解服务站”是通过与企业、高校联办的方式,争取 NPI、NGO 组
织的合作,对高压力人群提供特色性的空间体验和畅谈服务,即引用先进的室
内特色空间设计装饰,提供各种参与性的情感感悟、体验性的空间效果经历、
畅谈性的心情交流服务,平等、有针对性地对顾客各类压力、情绪进行指导,
以便及时心理干预,让顾客在午休、餐后、休息日的短暂时间内恢复正常的心
态来面对学习工作生活。

项目集社会价值和经济价值为一体,在实现社会效益的同时,创造巨大的
经济效益,维持项目的长期可持续运营。

关键词: 心理问题 情绪缓解 空间体验 投资分析
Abstract
China has entered a new era with rapid economic development and
changes, the pace of life and work become faster, more and more people
appeared in a variety of psychological symptoms. City office workers and
college students are the group which is most vulnerable to the influence.
In recent years, the psychological problems of the college students
become more prominent, anxiety, irritability, low self-esteem, closed, even
death from overwork and suicide occurred often. The existing methods of
decompression are neither unhealthy, lack of professional guidance nor
expensive, difficult to meet market demand.
Through the cooperation of universities and companies, and the help of
NPI and NGO, we build the Emotional relief service station, through which
we provide people with high pressure a unique experience and talk
service .We use advanced space design in the indoor decoration, provide a
variety of participatory emotional perception, help them to experience the
effects of spatial experience and communication services.
Then we give some useful emotional guidance to different kinds of
customers, help them to face the normal study and work life after dinner and
weekend by our timely psychological intervention.
This program can combine social value and economic value as a whole, it can
create huge economic benefits to maintain the project's long-term sustainable
operations, and also it can achieve some social benefit at the same time.
Keywords: psychological problem emotional relief unique
experience investment analysis

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