Jan
Brand Marketing
Product Marketing
Key Moments
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
H1 – Threadborne
H2 - W‘omen’s Traning
H3 – Curry 4
Run The Spectrum
Running
SIRO+SEAMLESS+MICROTHREAD
Super Armour
THREADBORNE Train/Run
Reactor
Gemini 3+Velorcity+Europa
SlingFlex
Curry Z3ro
Bandit 3
Fortis 3
Charge Reactor
Curry 4
Armour Roadshow
UA Race
SC China Tour
NBA China Game
Calendar
视频&KV 都有
branding
根据女性独立巴拉巴拉，运动精神
参照 CURRY 3
Strategy
Reaffirm TRAINING as the DNA of the BRAND. Build 2 key innovation tech platforms through layering stories: Threadborne & Reactor. Strengthen the leading position in head-to-toe Training products and UA Training experiences.
Men’s Train
Grow UA position in RUNNING. Leverage more runners, especially basic level. Build up own digital Running platform: UA Run Keep building franchise footwear: Gemini 3, Bandit 3, Fortis 3. Invest on new innovations: Threadborne & Reactor
Run
Leverage SC and NBA to strengthen UA positon in Basketball. Maintain the growth rate of SC’s collection. Establish on-court performance image. Be more efficient on non-Curry FTW like Drive 4. Invest lifestyle APP as the growth opportunity. Be a part of the game’s off-court trend.
Basketball
Build up UA Women‘s brand image. Elevate both style & performance. Protect and grow Bra and Bottom. Pave to Premium with FTW & APP. Leverage other categories with star athlete like Golf, Tennis and Soccer.
Women’s Train & Other