市场部是由市场总监领导的，并有七个下属分支机构。安乐，安尔乐，安儿乐，安尔康，以及家用产品分支分别在各自总经理的领导下致力于恒安不同的品牌的市场工作。片区市场分支在片区市场总经理的领导下为本区的市场行为提供支持。包装和数据分析分别有一位经理专门负责。

The Marketing Department is led by the Director of Marketing and consists of seven Branches.The Anle, Anerle, Anerrle and Anerkang, and Household Product Branches focus on each of HengAn Brands and are led by General Managers. The Regional Marketing Branch supports Marketing activities in the field and is led by the General manager Regional Marketing.The Packaging and Data Analysis Branches are each led by a manager.

市场部在公司制订战略计划和财务计划中起着主导作用。它对品牌和产品进行管理，与销售部和新产品开发部紧密配合，以实现公司的战略目标。由市场部牵头，就产品方向，广告策略和公司日程表等重要文件，寻求跨功能的解决方案。市场部制定、管理和协调广告策略，同时管理品牌预算。对与客户沟通联系，促销活动等所有相关事宜，及销售和市场营销计划的执行进行审批。通过与销售部密切合作，市场部可以获得来自于现场的重要信息，以便有效地执行所有的计划、战略，针对个别情况制定个性化服务计划。具体运作由各片区市场部门进行协调。

Marketing leads the development of strategic and financial plans for the business and manages the brand and products, in partnership with Sales and NPD, to meet those business objectives.Marketing acts as a facilitator developing cross-functional solutions including product directions, advertising strategy, and business calendar key documents.Marketing develops, manages and coordinates advertising strategies.Marketing also manages the brand budgets, approves all consumer communication, and executes sales and marketing programs and promotion events.Marketing works closely with Sales to gain critical field input and to efficiently implement all plans and strategies, tailored as necessary for unique field situations. This coordination will be done through the Regional Marketing organization.

市场部应通过合理的产品定位、能真正吸引顾客的包装、促销活动和广告宣传等来激发消费者做出购买决定。市场部应提出有竞争力的产品价格建议并交高管层审批。

Marketing will stimulate the buying decisions of consumers by proper product positioning, attractive and efficient packaging, sales promotions and advertising.Marketing develops competitive product pricing recommends for Senior Management approval.

市场部的主要职责包括:-
Key Marketing responsibilities include -
消费群体研究
Consumer research
市场和产品细分, 包括地理与人口分布状况的影响
Market & product segmentation, including geographies & demographics
品牌的发展及其活力的持久性
Brand development and momentum maintenance
对新产品在质量、特点等方面的要求
New product requirements (features, quality, etc.)
市场及产品的定位
Positioning of market & product
产品包装设计方面的投入
Product packaging design input
广告
Advertising
价格建议方案
Pricing recommendations
促销、预算和成果预测
Promotions, budgeting, result forecasting
与消费者交流联系的计划
Consumer communication programs
市场部对销售工作的支持
Marketing support for sales
市场预测和历史欧亿·体育（中国）有限公司的追溯和分析
Market forecasting, and tracking history
密切关注竞争对手的动向
Competitive monitoring
准备营销计划
Prepare marketing plans.
协调并处理来自销售部和片区市场部门的信息
Coordinate all field input from Sales and Regional Marketing organizations

市场部应对媒体宣传的总预算进行管理。 确保实际的开支不超过批准的份额，即为2002年销售收入预算的百分之四。其中包括以下四个主要项目：
Marketing will manage the total budget for media, i.e. 4% of sales in 2002 budget.Marketing will ensure that the actual spending will not exceed the approved % of sales budget for marketing expense which is defined as to include four major marketing items, including：
媒体宣传 (如电视与报纸广告费用)
Media (e.g. TV or print cost to TV Station and newspapers)
消费者促销活动 (如奖品或给消费者的礼品)
Consumer promotion (e.g. premiums or gift packs to consumers)
电视或印刷广告的制作费用 (如拍摄电视广告的名人出场费用或监制费用)
Production cost for TV or print ad (e.g. includes celebrity fee or director fee for shooting TV commercials)
其他费用 (例如：广告和媒体代理费用/佣金， A.C. 尼尔森费用,重点消费群 座谈会的费用，等等。

Miscellaneous (e.g. Advertising and media agency fee/commission, A.C. Nielsen fee, focus groups cost, etc.

市场部将负责管理数据的收集与分析，并为收集相关地区的市场（消费者）数据制定预算。其中包括购买数据库欧亿·体育（中国）有限公司，期刊，对特定消费群跟踪调查及其他的数据。

Marketing will manage the data collection, analysis and budget for all required field marketing (consumer) data collection including any purchased database files, purchased periodicals, specific consumer tracking studies and miscellaneous data sources.
及时准确地收集有关数据和统计报表，以便增强本部门的运作效率。

The accurate and timely collection of relevant data and statistics underpins the effective and efficient operation of the department.

销售部
Sales Department

销售部由销售总监领导，包含十个销售片区，一个全国重点客户部，一个销售行政分部，和一个海外业务分部。每个片区都由一位片区销售总经理领导。每个销售片区都将有一些下属销售部门，而每个部门都由一位经理领导，另外还有一个全国重点客户部门和销售管理部门，每个部门都由一位经理领导。他们都会得到来自财务部和市场部的支持。全国重点客户部和销售管理部都由各自的总经理领导。海外业务部由一位经理领导。

The Sales Department is led by the Director of Sales and consists of ten Sales Regions, a National Accounts Branch, a Sales Administration Branch, and an Overseas Sales Branch.The Regional Sales Branches are each led by a General Manager Regional Sales.Each Sales region will have a number of Sales Branches each led by a Manager, a National/Direct Accounts, and Sales Administration Sections each led by a Manager, and will be supported by Finance and Marketing The National Accounts, and Sales Administration Branches are led by General Managers.A Manager leads the Overseas Sales Branch.

销售部负责按照公司的目标，对销售流程进行管理和推动，以便扩大销售、增加收入。

As the department sales is accountable to drive and manage the sales process to the end result of increasing corporate sales and earning in alignment with corporate goals.
销售部门的首要职责是促进销售量的增加、制定和管理本部门的运作程序，包括寻找并筛选合适的客户，确定潜在的客户、进行销售演示、完成销售计划、增加现有客户销量、开发新客户、按时准确交货、回笼货款，直至完成客户服务，并不断发展和培训销售网络。

It’s prime responsibilities are to drive the sales increase, develop and manage the operation process which includes identification and selection of qualified customers, validation of potential customers, sales presentations, accomplishment of sales plans, increase of current accounts sales volume, establishment of new accounts, goods delivery, payment collection, until realization of customer service and the continued development and training of the of sales network.
同时，销售部应决定销售的重点和销售方法，注重客户占有率和客户关系管理，建设和巩固分销网络，实现最好的销售收入和应得的利润。主要措施如下：
At the same time, the keystone and approach of sales will be validated; they will focus on customer share, customer relation’s management, establishing and enhancing a distribution network, and realize the best sales revenue and reasonable profit. Main measures as follows: