Strategy - Digital - Innovation itel Global Website January 2018 Index Objectives Team and Tools 1 2 3 4 5 6 Design About Us Technical Overview Timeline and Budget OBJECTIVES 1. Objectives 2. Design 3. Technical Overview 4. Team and Tools 5. About Us The intimacy of this campaign went from the fun invitations to the WeChat chatbot experience!brilliantly managed by ITC, right to our launching event for our customers. The whole campaign enabled us to reach very high conversion rates, with 20% of prospects among all attendees. 6. Timeline and Budget Laura Clover ASPAC Marketing Manager for Diana Petfood OBJECTIVES 1. Objectives (i) itel’s Brand (ii) itel’s Consumers (iii) itel’s Website 2. Design ITEL BRAND 3. Technical Overview 4. Team and Tools 5. About Us 6. Timeline and Budget Vision and Mission To be the most in?uential and favored provider of both mobile Vision communication devices and related services in the world. Empowering people to be connected by providing best in class products for our consumers. Mission Objectives itel’s Brand