Brand Identity Guidelines September 2013 Prepared by AREA 17 – Audrey Templier Table of Content 2 03 —Logotype Logotype and icon Placement, spaces and sizes Favicon and avatar 08 — Colours Colour palette for print Colour palette for screen 11 — Typography Type for print Type for screen 14 — VISUAL ELEMENTS Photography Pattern 17 — Collaterals Stationary option 1 Stationary option 2 Promotional package Brochure Poster Marchay Brand Identity guidelines – September 2013 03 — Logotype Logotype 4 Logotype and icon Marchay Logotype is an alternate to the History typeface with a larger letter spacing The first and the last letter of MARCHAY compose the monogram/brand icon. Dark blue Pantone: 2767 U CMYK : 100 78 0 55 RGB: 0 36 93 Black Pantone: Process Black U CMYK : 55 55 0 65 100 RGB: 0 0 The logo colour is black or dark blue (See print colour palette p.9) Marchay Brand Identity guidelines – September 2013 Logotype 5 Placement, spaces and sizes 1/2 Marchay’s logotype can be displayed horizontally and vertically. Vertically, the logo must always be left aligned with the “M” at the bottom. See illustration above. Minimum size is 4mm. Marchay Brand Identity guidelines – September 2013