NYIT Design Style Guide Contents NYIT’s Brand and Visual Identity Logo 3 4 Variations on the Logo 5 Variations on the Logo That are NOT Acceptable Brand Architecture 7 8 Brand Architecture Marks 11 12 14 16 17 18 19 20 21 22 24 25 27 28 29 30 31 32 33 34 35 Color Palette Typography Visual Elements Graphics Using the Square Infographics Photography Using the Logo Using the Logo With or Without the Signature Logo without the Signature Sample Layout and Downloadable Templates Business Card Layouts PowerPoint + Letterhead Templates Poster Templates Postcards Templates NYIT eSignature Installing the Standardized NYIT eSignature Installing Email Signature into Outlook Windows Installing Email Signature into Outlook MAC Installing Email Signature into Apple Mail Installing Email Signature into Outlook Webmail 2 NYIT’s Brand and Visual Identity A brand is not what you say you are, it’s what others perceive or say you are. A well-conceived, consistently executed visual identity that incorporates strong messaging triggers a positive or desired response from a viewer/user/consumer. This document serves as a style guide to help amateur and professional designers create products that adhere to NYIT’s visual identity in support of the brand. What is NYIT’s Brand? What Constitutes NYIT’s Visual Identity? The visual framework of the NYIT identity is built from ?ve basic components: NYIT’s brand is made up of the university’s core competencies: our DNA (technology, entrepreneurship, career-oriented academics, applications-oriented research, a