1Table of Contents
Introduction About IAMASIA Section One Size and profiles of the Internet population Section Two Composition of China’s Internet population Section Three How people connect to the Internet Section Four What China’s Internet users are doing online2 Introduction about IAMASIA
IAMASIA was founded in 1999 with a mission to deliver accurate, detailed and actionable intelligence on Internet usage in Asia Pacific. IAMASIA’s audience measurement data empowers those who do business on the Internet to make informed business decisions. The company’s NetKnowledge reports, released quarterly, are comprehensive studies on the size, demographic composition and characteristics of the Internet populations in markets across the region.3 Introduction about IAMASIA
In total, 24663 persons were interviewed during the 2000 Q2 survey4 SIZE AND PROFILES OF THE INTERNET POPULATION
As of April 2000, there were approximately 12.3 million urban Internet users aged 12 to 60 in China. The urban Internet penetration rate for China is 7%. (The urban population is 166.6 million of 12-60 year-olds in 668 cities) First- and second-tier cities (i.e. those with more than two million inhabitants) account for 10 million of the 12.3 million Internet users. Beijing, Guangzhou, Jinan, and Nanjing have the highest urban Internet penetration rates with 25%, 21%, 20%, and 18% of urban residents being Internet users, respectively. The cities with the highest absolute numbers of Internet users are Beijing and Shanghai, with 1.6 million and 1.2 million urban Internet users located in each city respectively.