Accelerating Travel Innovation After Coronavirus CAROLINE BREMNER Not to be distributed without permission. The data included in this document is accurate according to Passport, Euromonitor International’s market research database, at time of publication: November 2020 Accelerating Travel Innovation After Coronavirus Caroline Bremner Head of Travel Research CONNECT WITH US ? 2020 Euromonitor International Contents 1 Introduction Sending out a global sos 2 Global overview Unimaginable impact on destinations and communities The Great Reset: From tragedy to hope Corporate fall out Consumer sentiment shake-up Travel sos for a sustainable recovery 8 Europe Europe faces its darkest hour since post-war Bans, masks and border closures Value-driven mindset to build back better Holistic system approach Innovating out of the crisis Immersion in nature for mental wellbeing Nordics: The leader of the sustainability pack 16 The Americas A perfect storm Travel in meltdown Innovation: Seamless for safety ? Euromonitor International v 21 Asia Pacific Decade of dynamism brought to a halt Stealing a march on recovery Digital-first innovation 26 Middle East and Africa Triple shock Long, hard times ahead Innovation for covid proofing 31 Key takeaways 32 How Can Euromonitor International Help?