Yiguo 618 Digital Campaign Proposal VERAWOM May . 15 th BRIEF RECAP What we want to do ? OBJECTIVE ? ? ? Target city females, sales of ten catties cherries at 618 To enhance brand awareness among consumers, establishing image for the exclusive high quality fruit To create topics online, promote dissemination TARGET ? ? Core age group : 25-35 Female High-quality lifestyle female office OUR CHALLENGE ? ? Majority of fruit electricity manufacturers are sales of cherries at the same time How to attract female consumers to purchase cherries, and linked between cherries and consumers interests DELIVERABLES ? ? ? Ideation of the campaign Creative material Digital media list WHERE ARE OUR REAL CONSUMERS 我们真正针对的消费者人群画像究竟是怎样的 THINKING For Our Target what we want to say ? STRATEGY Create an experience that forms an emotional connection with the lives of our customers ? ? Creative execution Content wise (Discount benefit)