Lipton 2017 Social Campaign Plan BY GENUDITE 中国第一案 微信公号 地产壹线 个人微信 2535517996 QQ 1136558744 Brief Recap Marketing Objective : Drive penetration Social Objectives:① Young Possibility Embracer ② Make Lipton Tea As Their Cup Of Choice ③ Provoking consumers to have experimental experience and find out what is really matters for them 中国第一案 微信公号 地产壹线 个人微信 2535517996 QQ 1136558744 Brand Image We do a survey* for Lipton brand image and found some problems *Sample Description, 400 different age and geographical consumers, 18 to 35 years old, living in 15 different cities of CG1-CG4 Cities. 中国第一案 微信公号 地产壹线 个人微信 2535517996 QQ 1136558744 Brand Image 76.2% 成熟老干部形象