西安理工大学工商管理硕士专业学位论文 the level of digital marketing in networks Promote the construction of network differentiation in seven aspects. This article combines theoretical and case studies, pays attention to practical experience and forward-looking predictions, and proposes a more scientific and reasonable transformation strategy, which has a certain practical guiding significance for ZG Bank Henan Branchs network transformation work. At the same time, it enriches the theoretical system related to network transformation to a certain extent, and is helpful for peer financial institutions to reference. Key Words: Bank; Network transformation; Transformation strategy III 目录 1 绪论 ......................................................................................................... 1 1.1 研究背景及意义 ............................................................................... 1 1.1.1 研究背景 ..................................................................................... 1 1.1.2 研究意义 ..................................................................................... 1 1.2 国内外研究现状 ............................................................................... 1 1.2.1 国外研究现状 ............................................................................. 1 1.2.2 国内研究现状 ............................................................................. 2 1.3 研究内容及方法 ............................................................................... 3 1.3.1 研究内容 ..................................................................................... 3 1.3.2 研究方法 ..................................................................................... 4 1.3.3 研究框架 ..................................................................................... 4 2 相关概念及理论基础 ............................................................................ 6 2.1 相关概念 ........................................................................................... 6