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Online Travel Faces
Generational Shifts in
Demographics & Tech
A review of recent research
Online Travel Faces Generational Shifts in Demographics & Tech
Any industry that grows from zero to one trillion dollars
during the time it takes a lily planted in a sidewalk
garden to sprout from a seed, blossom, and produce
one final flower is bound to experience some turbulence.
In the short span of its 25-year existence, the online
travel industry has seen the rise and fall of upstarts,
incorporated disruptive technologies, and consolidated
around major brands of unprecedented size. Adaptability
has paid enormous dividends. The last decade brought
torrid growth for the largest U.S. players.
off its growth trajectory loom on the horizon,” Deloitte
warned in a report that went on to discuss the
infrastructure squeeze, rising operating costs, and a
shortage of qualified workers. And these concerns paled1 in comparison to the impact of a series of generational
shifts already underway.
A review of recent research highlights the most
significant changes facing online travel. Massive
evolutionary forces — both demographic and digital —
are set to force a new round of adaptation. Co。。。以下略