时尚先型Fashion Pioneer 3月营销推广主题 The Marketing Theme of March 借势双代言人春夏新TVC上线，杰克琼斯春季新品上市热潮，借由#时尚先型#品牌推广主题，打造先人一步的春夏潮流典范，唤醒用户有型有趣的个性穿搭细胞，让每个人都成为春夏季时尚的先行者。 Based on the launch of J&J spring new product and the double ambassador TVC, to build up the fashion trend with the marketing theme #时尚先型# in advance. To awaken the sense of personalized outfit and make everyone the Fashion Pioneer in spring and summer. 借助新风尚活动与大众关注点，打造热门话题，促进销售购买。 Combine with the latest trend and the focus of consumer, to build up the hot topic and accelerate to purchase 明星同款花式种草安利 Promotion of the Celebrity Outfit 主打明星款产品，明星搭配时尚类KOL从潮流趋势，春季搭配，时尚单品角度花式种草。 Mainly promote the hero product through serval angles like the fashion trend, the spring mix fit, and fashion collection etc. by the fashion KOL. 贴热点制造话题效应 Build the Trend Combine with the hot topic 官方发布#照穿就型#长图海报：双代言人春季穿搭教学，让每个人都拥有自己的型 Long picture poster #照穿就型#：Tutorial of Spring outfit from two ambassador， make everyone has his/her own style 利用已有代言人素材制作不同标签风格男士的春季穿搭示范，邀请用户选择符合自身风格标签的入口，查看获得邓伦及Mads的穿搭建议及杰克琼斯单品信息。 Leverage the existed material to generate the spring outfit with different label. And invite the consumer to choose their favorite label to get the information of the latest J&J collection and the dressing advise from Deng and Mads.