转企背景下 ZJ认证集团（江西）公司组织变革策略研究
摘 要
二零零六年，联合国国际产业促进机构和国际标准化组织全面明确提出了建设质量
基础设施的全新概念，即计量、标准化、合格评定将成为建设质量基础设施的三条主线，
而合格评定由认可、测试、试验所构成。ZJ认证集团（江西）有限公司是中国 ZJ认证
集团公司在江西的一级控股公司，在经营过程中历经了事业单位改革和转企改制的多次
转隶过程，从原江西商检局直属的事业单位，逐步转型成为一个以检验、检测、认证为
主营业务内容的国有企业，并全面积极参与国内市场竞争。近些年来，由于我国放管服
改革的逐步实施，以及国外检测认证公司的大量进驻我国，民营检测认证公司的开始崛
起与发力，而此时由于保持着以前事业单位比较落后的组织机构形式、管理手段和领导
方式，ZJ认证集团（江西）有限公司已经在日益激烈的市场竞争中逐渐落伍，市场份额
也被进一步挤压，公司发展到了瓶颈期。
本文以转企背景下的 ZJ认证集团（江西）公司为研究对象，使用文献研究、对比
分析两种研究方法对组织变革方面的有关概念与方法进行分析总结，归纳总结了符合研
究目标的组织变革研究模式，使用组织能力的杨三角理论作为组织变革内容的支持理论，
使用约翰科特的组织变革理论作为组织变革方法的支持理论，形成了组织变革的理论体
系。通过制定有针对性的调研问题和采访提纲，对全企业所有人员开展调查、对各层次
负责人开展深入采访，结合同欧亿·体育（中国）有限公司优秀企业的宝贵经验，寻找目前该公司在战略、组织
架构和组织能力方面存在的不足并且对其原因进行分析，结合组织变革策略模型，为
ZJ认证集团（江西）公司制定了一套组织变革策略，即：从制定公司战略入手，以组织
架构重建为基础、以绩效考核和薪酬制度改革为保障、以与之相关的团队能力构建为核
心内容，全面推进组织变革的实施，提高团队实力与企业业绩；同时从组织变革的过程、
方法、内容和保障措施四个方面进行了详细的阐述。
通过本文的研究得出，组织变革是一个多维度的系统工程，需要长期、不断地对变
革的内容、模式和流程进行改进；在组织变革过程中进行风险的评估进而制定防范措施
可以提高变革的成功率。希望通过本文的研究可以对转企后的技术服务型企业在组织变
革实践中带来启示。
关键词：转企背景；技术服务型企业；组织变革；组织能力；策略
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Abstract
Abstract
In 2006,the United NationsIndustrial Development Agency(UNIDO) and the
International Organization for Standardization (ISO) formally proposed the new definition of
quality infrastructure, namely measurement, standardization, conformity assessment and
called the three pillars of quality infrastructure, among which conformity assessment consists
of testing, testing and accreditation. ZJ Certification Group (Jiangxi) Company is a first-level
subsidiary of ZJ Certification Group in Jiangxi Province. In the process of development,
through the reform of public institutions and repeated transfer, the institution under the
jurisdictionof JiangxiCommercial InspectionBureaugradually transformedintoa
state-owned enterprise with the main business of inspection, appraisal and certification, and
fully participated in the market competition. In recent years, with the national pipes policy,
foreign inspection certification enterprises began to enter China, the beginning of the private
inspection certification enterprises and power, and retain the institutions before relatively
backward organization form, management mode and organization ability, ZJ certification
group (Jiangxi) company gradually fell behind in the increasingly fierce market competition,
market share is compressed, the company developed to the bottleneck period.
This thesis takingZJ certification group (Jiangxi)company which is underthe
background of enterprise as the research object, using the literatureresearch method,
comparative analysis of organization change theory and literature, summarizes the research
object of organization change strategy model, using organization ability theory, using John P.
Kotter’s organization change theory as the method of organization change, formed the
theoretical system of organization change. By designing the targeted questionnaires and an
interview outline, questionnaire survey of all employees of the company, in-depth interviews
with managers at all levels, combined the valuable experience of excellent enterprises in the
same industry, looking for the current shortcomings in strategy, organizational structure and
organizational capabilities and analyze its reasons, combined with the organizational change
strategy model, develops a set of organizational change strategy for ZJ Certification Group
(Jiangxi) Company, that is: starting from the development of the company's strategy, based on
the reconstruction of organizational structure, with performance appraisal and salary system
reform as the guarantee, and with the supporting organizational capacity building as the
content, promote the progress of organizational change, Improve organizational ability and
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转企背景下 ZJ认证集团（江西）公司组织变革策略研究
company performance. At the same time, the process, method, content and safeguard
measures of organizational change are elaborated in detail.
Through this research we know, organizational change is a multi-dimensional system
engineering, which requires long-term change content, mode and process improvement; risk
assessment during organizational change and preventive measures can improve the success
rate of change. It is hoped that the research in this thesis can bring enlightenment to the
technical serviceenterprises underthe backgroundof enterprisein thepractice of
organizational transformation.
Key Words:Turn enterprisebackground; Technicalservice-oriented enterprises;
Organizational change; Organizational Capability; Strategy
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