China
500
2023The annual report on the most valuable and strongest Chinese brands
May 2023Contents.
About Brand Finance3
Foreword7
David Haigh, Chairman & CEO, Brand Finance 8
Ranking Analysis 10
Sector Analysis 15
Region Analysis 28
Brand Value Ranking (USDm) 33
Sustainability 43
Brand Spotlights 46
PICC 47
Bosideng 49
Yili 51
Sinopec53
Global Soft Power Index 55
Methodology 60
Our Services67
(c) 2023 All rights reserved. Brand Finance Plc.
Brand Finance China 500 2023brandirectory/china 2About Brand Finance.
Brand Finance is the world;s leading brand
valuation consultancy.
We bridge the gap between marketing and finance
Brand Finance was set up in 1996 with the aim of ;bridging
the gap between marketing and finance;. For more than 25
years, we have helped companies and organisations of all
types to connect their brands to the bottom line.
We quantify the financial value of brands
We put thousands of the world’s biggest brands to the
test every year. Ranking brands across all sectors and
countries, we publish over 100 reports annually.
We offer a unique combination of expertise
Our teams have experience across a wide range of
disciplines from marketing and market research, to
brand strategy and visual identity, to tax and accounting.
We pride ourselves on technical credibility
Brand Finance is a chartered accountancy firm regulated
by the Institute of Chartered Accountants in England and
Wales, and the first brand valuation consultancy to join
the International Valuation Standards Council.
Our experts helped craft the internationally recognised
standards on Brand Valuation – ISO 10668 and Brand
Evaluation – ISO 20671. Our methodology has been
certified by global independent auditors – Austrian
Standards – as compliant with both, and received
the official approval of the Marketing Accountability
Standards Board.
Get in Touch.
For business enquiries, please contact:
Scott Chen
Managing Director linkedin/company/brand-finance
+86 18601188821
s.chen@brandfinance
twitter/brandfinance
For media enquiries, please contact:
Andrew Ee
Communications Director, Asia Pacific
a.ee@brandfinance facebook/brandfinance
For all other enquiries:
enquiries@brandfinance
+44 207 389 9400 youtube/brandfinance
brandfinance
Brand Finance China 500 2023 brandirectory/china 3 Request your own
Brand Value Report
A Brand Value Report provides a
complete breakdown of the assumptions,
data sources, and calculations used
to arrive at your brand’s value.
Each report includes expert
recommendations for growing brand
value to drive performance and offers
a cost-effective way to gaining a better
understanding of your position against peers. Insight
Visit brandirectory/request-a-valuation
Strategy
or email enquiries@brandfi nance
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Brand Valuation
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Customer
Research Findings
Understanding
enquiries@brandfinanceCompetitor
BenchmarkingBrandirectory
Brandirectory is the world’s largest database of current
and historical brand values, providing easy access to
all Brand Finance rankings, reports, whitepapers, and
consumer research published since 2007.
+ Browse thousands of published brand values
+ Track brand value, strength, and rating across
publications and over time
+ Use interactive charts to compare brand values
across countries, sectors, and global rankings
+ Purchase and instantly unlock premium data,
complete brand rankings, and research
Visit brandirectory to find out more.
Brand Finance Group.
Brand Finance Institute
Brand Finance Institute is the educational division of
Brand Finance, whose purpose is to create and foster
a professional environment for knowledge-sharing and
networking among practitioners and experts in the
market. BFI organises events, in-company training, and
corporate educational initiatives around the world. In the
quest for marketing excellence and with the purpose
to equip the brand valuation and strategy practitioners
with the necessary skills and tools, we have developed
a wide range of programmes and certifications in
collaboration with the most coveted business schools,
universities and thought leaders in the field.
Brand Dialogue
Brand Dialogue is a public relations agency developing
communications strategies to create dialogue that drives
brand value. Brand Dialogue has over 25 years of experience
in delivering campaigns driven by research, measurement,
and strategic thinking for a variety of clients, with a strong
background in geographic branding, including supporting
nation brands and brands with a geographical indication
(GI). Brand Dialogue manages communications activities
across Brand Finance Group;s companies and network.
VI360
VI360 is a brand identity management consultancy
working for clients of all sizes on brand compliance, brand
transition, and brand identity management. VI360 provide
straightforward and practical brand management that
results in tangible benefits for your business.
Brand Finance China 500 2023 brandirectory/china 5