重庆理工大学硕士论文
重庆理工大学
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日期：2022 年 5 月 28 日
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日期： 2022 年 5 月 28日
日期： 2022 年 5 月 28日

摘 要
摘 要
随着社会经济的发展，环境污染问题愈发严重，环境问题成为经济发展普遍关
注的焦点。为响应低碳发展和节能减排号召，我国政府提出两个阶段碳减排奋斗目
标，即“双碳”战略目标，从而使传统粗放的经济发展模式实现积极转型升级，以此应
对环境污染、能源紧缺等问题。在国家“双碳”战略背景下，传统制造生产企业需更新
自身发展战略，转变管理理念，优化发展模式，在实现清洁生产、绿色生产的同时
保持企业发展活力与内生动力。
DG公司作为国内较大的玻璃产品生产制造企业，随着全球玻璃产业市场的不断
扩大，企业借助技术革新与产业协作，加上国家对玻璃制造产业政策东风实现了自
身的一定发展。但是随着政策环境、市场环境的逐步变化，其在国内经营治理、市
场拓展、渠道研发、清洁生产等方面都出现了一系列问题，导致 DG公司近年来竞
争力逐步下降。为提高其在市场竞争力，扩大市场份额，对 DG公司进行全方位分
析，并构建合适的企业发展战略，助力企业发展。
本文在阅读大量的国内外文献的基础上，结合对 DG公司的调查和分析，以 PEST
理论、SWOT理论、企业战略管理等相关理论为基础，从公司的内外部战略环境进
行分析，再利用 SWOT分析发现公司的优势、劣势、机遇、挑战。通过对 DG公司
进行全面详细的分析以后，确立以制造生产优化战略、联盟创新战略和产学研一体
化合作战略三个角度实施战略发展，并配相应的保障措施，使 DG公司能够实现企
业发展的战略目标，以此来提高 DG公司的整体竞争力水平，同时也为其他同类生
产制造企业的发展战略提供参考。
关键词：双碳政策 DG公司 企业发展战略
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重庆理工大学硕士论文
Abstract
With the development of social economy, the problem of environmental pollution is
becoming more and more serious. Environmental problems have become the focus of
economic development. In response to the call for low-carbon development, energy
conservation and emission reduction, the Chinese government proposed two-stage carbon
emission reduction goals, namely the "double carbon" strategic goal, so as to realize the
positive transformation and upgrading of the traditional extensive economic development
model, so as to deal with environmental pollution, energy shortage and other problems.
Under the background of national "double carbon" strategy, traditional manufacturing
enterprises need to update their own development strategy, change management concept,
optimize development mode, and maintain enterprise development vitality and
endogenous power while realizing cleaner production and green production.
As a large glass product manufacturer in China, with the continuous expansion of the
global glass industry market, DG Company has achieved its own development with the
help of technological innovation and industrial cooperation and the national policy on
glass manufacturing industry. However, with the gradual change of policy environment
and market environment, a series of problems have appeared in domestic business
governance, market expansion, channel R & D, cleaner production and other aspects,
resulting in the gradual decline of the competitiveness of DG Company in recent years. In
order to improve its market competitiveness and expand its market share, DG Company is
comprehensively analyzed, and an appropriate enterprise development strategy is
constructed to help the development of the enterprise.
On the basis of reading a large number of domestic and foreign literature, combined
with the investigation and analysis of DG Company, based on pest theory, SWOT theory,
enterprise strategic management and other relevant theories, this paper analyzes the
internal and external strategic environment of the company, and then uses SWOT analysis
to find the advantages, disadvantages, opportunities and challenges of the company. After
a comprehensive and detailed analysis of DG Company, it is established to implement the
strategic development from the three perspectives of manufacturing production
optimization strategy, alliance innovation strategy and industry university research
integration cooperation strategy, together with corresponding safeguard measures, so that
DG Company can achieve the strategic goal of enterprise development, so as to improve
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