大学生网络游戏成瘾对策研究
摘要
自线上网络游戏这一娱乐形式普及后，大学生一直是其主要受众以及消费群体，但
是一直以来学界对其的研究热情并不高，且研究欧亿·体育（中国）有限公司数量也较少，以至于网游成瘾的研
究也不是热门话题，造成这一现象的主要原因是在网络游戏出现伊始社会对其偏见较大。
本文将从理论角度对网络游戏的一系列问题进行讨论，在原有网络游戏成瘾问题研究的
基础上对其扩展，特别是针对大学生群体，总结大学生的网络游戏付费观、体验感等，
本研究立足于问卷调查和调查所得数据，并结合深度访谈内容提出研究结论，全面总结
构成大学生游戏消费的各种因素。该文选取了南昌市某高校在校生作为研究对象，首先
通过问卷对大学生网络游戏消费行为情况进行了基本了解，进一步通过统计工具与科学
的分析方法研究影响大学生网络游戏成瘾的具体因素，进而综合了世界范围内多名学者
的理论成果，将设计一套将网络游戏消费与在校高校学生之间的影响指标体系，利用问
卷调查法，采用适当的统计方法得出最后的结果，并对大学生网络游戏成瘾现状进行了
分析，运用问卷调查对大学生网络游戏消费水平进行了概括的统计与分析，采用多元线
性回归的分析方法，设置参照组，参考了诸多研究欧亿·体育（中国）有限公司搭建模型，得出高校在校学生的
网络游戏消费现状，并以此为依据对大学生网络游戏成瘾提出相应对策研究。
其次，根据研究结果对大学生网络游戏成瘾为各影响因素的影响效果进行进一步分
析，针对此次研究所得对网络游戏开发者、网络游戏运营商及政策制定者提供差异化建
议，以提高网络游戏产业在我国的综合发展水平，提升网络游戏的制作能力以及品质，
本文将全面综合我国当前网络游戏产业的发展现状，结合对南昌某高校学生调查的具体
数据，将大学生这一群体与网络游戏产业发展相结合，通过分析网络游戏产业发展延伸
至其成瘾对策研究，从学术的角度看，本文的研究也将丰富网络游戏成瘾对策的研究成
果。
关键词：网络游戏；大学生；成瘾预防；对策研究
I

ABSTRACT
ABSTRACT
Since the online network game this form became popular entertainment, college students
have been the main audience and consumer groups, but the academic circles have been the
study enthusiasm is not high, and the research materials and the number is less, so that the
online game addiction research is not a hot topic, also is the main cause of this phenomenon
in the network game appeared at the beginning of the social prejudice to its larger. This article
from the perspective of theory, the network game of a series of problems are discussed, on the
basis of the original network game addiction research to its extension, especially for college
students, summarizes the college students' network game pay concept, experience and so on,
this study based on the data from questionnaire survey and investigation, and proposes the
research conclusion, combined with depth interviews to comprehensively summarizes factors
constitute game consumption of college students. This thesis selected the nanchang a
university student as the research object, first through the questionnaire on college students'
network game is a basic understanding of consumer behavior, further through the analysis of
statistical tools and scientific method, the specific factors that affect college students' online
game addiction, synthesize the theoretical achievements of the scholars in the world, will
design a network game between consumption and college students influence index system,
using the questionnaire survey method, using appropriate statistical methods to draw the final
result, and gives an analysis about the present situation of college students' online game
addiction, using the questionnaire on college students' network game consumption level has
carried on the summary statistics and analysis, using multiple linear regression analysis
method, set up the reference group, consulted many research data structures, model, the
network game consumption status of college students, and on this basis puts forward
corresponding countermeasures for college students' online game addiction research.
Second, according to the results of the study on college students' online game addiction
for the influence of various factors affecting the effect of further analysis, for the study of
network game developers, network game operators and policy makers to provide
differentiated Suggestions, in order to improve the network game industry in our country's
comprehensive development level, improve the ability of making online games and quality,
this article will be fully integrated the current status of the development of the network game
industry in our country, on the basis of data of a survey of university students in nanchang,
this group will be college students and the combination of network game industry
II

大学生网络游戏成瘾对策研究
development, through the analysis of network game industry development countermeasure
research, extending its addiction from the academic point of view, this article research also
will enrich countermeasure research achievements of online game addiction.
Key Words: online games; College students; Addiction prevention; Countermeasure
research
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