Thesis for Master’ s degree, Shanxi University, 2021
Research on the diversification strategy of JN group
Student Name
Supervisor
Major
Lei Du
Prof. Jun Yang
MBA
Department
School of Economics and Management
Research Duration 2018.09-2021.06
June, 2021

目录
中文摘要..........................................................................................................................I
ABSTRACT......................................................................................................................... II
第一章绪论.........................................................................................................................1
1.1论文研究背景..........................................................................................................1
1.2研究论文的目的和意义..........................................................................................1
1.2.1研究论文的目的............................................................................................1
1.2.1研究论文的意义............................................................................................2
1.3国内外研究现状......................................................................................................3
1.3.1国外研究现状................................................................................................3
1.3.2国内研究现状................................................................................................4
1.4本文的研究内容和研究方法..................................................................................4
1.4.1研究内容........................................................................................................4
1.4.2研究方法........................................................................................................5
1.5本文的特色与创新..................................................................................................6
第二章多元化战略理论研究综述.....................................................................................7
2.1多元化战略基本理论..............................................................................................7
2.2多元化战略的类型..................................................................................................7
2.3多元化战略优势......................................................................................................8
2.4多元化战略选择影响因素......................................................................................8
第三章 JN集团多元化经营现状分析..............................................................................10
3.1JN集团概况............................................................................................................10
3.2JN集团多元化经营发展历程................................................................................10
3.3JN集团多元化主要业务发展现状........................................................................12
3.4多元化经营存在的问题........................................................................................14
3.4.1产业结构不合理，企业转型任务艰巨......................................................14
3.4.2依赖内部市场，缺乏市场竞争力..............................................................15
3.4.3发展资金不足，制约企业发展..................................................................16
3.4.4项目投资不合理..........................................................................................16
3.4.5科研技术水平不足......................................................................................17

3.4.6人力资源结构不合理，专业能力欠缺......................................................17
3.5JN集团多元化发展的必然性................................................................................18
3.5.1企业有序发展的必然要求..........................................................................18
3.5.2增强企业综合实力的必然要求..................................................................18
3.5.3企业可持续发展的必然要求......................................................................19
第四章 JN集团多元化经营战略环境分析......................................................................20
4.1企业 PEST分析.....................................................................................................20
4.1.1政治环境分析..............................................................................................20
4.1.2经济环境分析..............................................................................................20
4.1.3社会环境分析..............................................................................................21
4.1.4技术环境分析..............................................................................................21
4.2企业 SWOT矩阵分析..........................................................................................22
4.2.1企业优势(s).................................................................................................22
4.2.2企业劣势(W)................................................................................................23
4.2.3市场机会(0)................................................................................................. 24
4.2.4市场威胁（T）............................................................................................25
第五章 JN集团多元化经营发展战略..............................................................................26
5.1多元化发展的思路和原则....................................................................................26
5.2多元化发展的途径................................................................................................26
5.2.1加快煤矿智能化发展，建设“智能＋绿色”新煤矿.................................. 26
5.2.2打造煤电一体化的发展战略......................................................................27
5.2.3优化新能源产业结构..................................................................................28
5.2.4产业板块多元化..........................................................................................28
5.3多元化发展的产业布局........................................................................................29
5.3.1煤炭产业.....................................................................................................29
5.3.2清洁能源.....................................................................................................30
5.3.3电力产业.....................................................................................................30
5.3.4房地产产业..................................................................................................31
5.3.5装备制造产业..............................................................................................31
5.3.6文化旅游、后勤产业发展战略..................................................................31
第六章 JN集团发展战略实施的保障性措施..................................................................33
。。。以下略