独创性声明
本人郑重声明：所呈交的学位论文是本人在导师指导下进行的研究工作及取
得的研究成果。据我所知，除了文中特别加以标注和致谢的地方外，论文中不包
含其他人已经发表或撰写过的研究成果，也不包含为获得 广东外语外贸大学
或其他教育机构的学位或证书而使用过的材料。与我一同工作的人对本研究所做
的任何贡献均已在论文中作了明确的说明并表示谢意。
作者签名：
签字日期： 2021年 11月 30日
学位论文版权使用授权书
本学位论文作者完全了解广东外语外贸大学有关保留、使用学位论文的规
定，有权保留并向国家有关部门或机构送交论文的复印件和磁盘，允许论文被查
阅和借阅。本人授权广东外语外贸大学可以将学位论文的全部或部分内容编入
有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存、汇编学位论
文。
作者签名：
导师签名：
签字日期：2021年 11月 30日
签字日期：2021年 11月 30日

DEED OF DECLARATION
I,
YuJing
, hereby submit my MBA dissertation for oral defense, entitled
Research on the Differential Marketing Strategy of ZY Small Travel Agency and
truthfully declare that the above-titled case analysis is a product of my original
research investigation.
I further declare that, should the school eventually discover that a substantial portion o
f my dissertation is lifted, into to, from original source, using exactly the words of the
author in more than 18% of the whole content, I reserve the right to Guangdong Unive
rsity of Foreign Studies to recall my MBA Diploma and cancel the degree granted to
me.
Signed this day of November1,2021 at Guangdong University of Foreign Studies.
MBA Candidate

ACKNOWLEDGEMENTS
My deepest gratitude goes first and foremost to Professor, my supervisor, for her
constant encouragement and guidance. She has walked me through all the stages of
the writing of this thesis. Without her consistent and illuminating instruction, this
thesis could not have reached its present form.
Second, I would like to express my gratitude to all other teachers who led me into the
world of marketing strategic and whose lectures have given me inspirations. Their
insightful advice and informative lectures have enriched my knowledge about
strategic management and therefore widened my academic view.
Last my thanks would go to my beloved family for their loving considerations and
great confidence in me all through these years. I also owe my sincere gratitude to my
friends and my fellow classmates who gave me their help and time in listening to me
and helping me work out my problems during the difficult course of the thesis.
。。。以下略