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T 2022 SOCIAL TRENDS PRESENTED BY PL ANOLY PLANOLY 2022 SOCIAL MEDIA LANDSCAPE Social media is constantly evolving and changing, making it essential for marketers, business owners, and creators to stay at the forefront of trends. Being in the know means you’re able to embrace every opportunity to stay relevant. We’ve identified seven trends every marketer should be on the lookout for in PL ANOLY ’s 2022 Social Media Trend Report. Follow along for tips to apply our extensive research into your content strategy. - PL ANOLY PLANOLY What’s Trending? 1 VIDEO GETS EVEN BIGGER 2 INFLUENCER MARKETING IS HERE TO STAY 3 RISE OF THE CREATOR EC ONOMY 4 GEN Z MARKETING IS KEY 5 THE FUTURE OF SHOPPING IS VIRTUA L 6 LO NG-FO RM CONTENT TURNS BITE-SIZE 7 BRANDS BEC OME MORE HUMAN PLANOLY 1 Video Gets Even Bigger SOCIAL VIDEO GENERAT ES 1200% MORE SHARES THAN TEXT AND IMAG E CONTENT COMBINED1 The push for video content is apparent. Virtually every central platform has added or is adding a video component for users. Even Instagram, formerly known as the photo-sharing app, is going video first. Instagram’s introduction of Reels and their latest update, Instagram Video, combined IGTV and In-Feed Videos to make it one seamless video experience. Their goal? To make video on their app more accessi 。。。以下略