SleepTrends: Consumers Focused on Catching Z'sSLEEP Trends: Consumers Focused on Catching Z's Table of Contents Introduction Page 3. Page 4. Consumer focusing on sleep needs span our consumer wellness segments and age groups Those in the sleep need state are seeking functional ingredients to achieve their goals Evergi?Conversations: Page 5. Social listening data from Twitter and Instagram posts utilizing keywords related to wellness. Posts are tagged by product type and subtype, medical conditions, ingredients, need states, and associated keywords. Chamomile: The key for some to a good night's sleep L-Theanine: Relaxing their way to more Z's Sleep Specific Products: A growing market Page 6. Page 7. Page 8. Evergi?Consumers: Survey fielded semi-annually online with 5,000 US consumers age 21+. The first wave was fielded December 2020. This is a general population survey, census balanced on age, gender, and geography. 2SLEEP Trends: Consumers Focused on Catching Z's Introduction Introduction Sleep is a basic human need for survival — although basic, it doesn't comes naturally to everyone. In fact, many consumers have trouble with sleep, whether that be falling