WHAT MATTERS TO TODAY’S CONSUMER 2022 consumer behavior tracker for the Consumer Products and Retail industriesEXECUTIVE SUMMARY The behaviors of today’s consumers have shifted dramatically over the past 18 months and their expectations have evolved in parallel. As our research suggests, many of these changes will prove permanent. The consumer of today is shopping across multiple channels; she has returned to in-store shopping but also plans to continue shopping online, a channel she has grown accustomed to during the pandemic. She has also come to expect fast, easy delivery ts.