活动构思 心安是岁月无恙的希冀 元宵节、又称上元节、小正月、元夕或灯节，是中国的传统节日之一，时间为每年农历正月十五，正月是农历的元月，古人称为“夜”或是“宵”，正月十五是一年中第一个月圆之夜，根据道教“三元”的说法，正月十五又称为上元节，并自古以来就以热烈喜庆的观灯习俗为主。 活动构思 那么在疫情频发，科技发达的现代环境下，该如何在节日的助势下进行有效的人流聚集并能够达到良好推广呢？ 这是一个值得思考的问题，也是我们即将呈现的创意！ 无论何时，烟火气最抚凡人心 住在元宵节的热点，通过传统文化与非物质文化遗产元素的融合，打破冬季沉闷的季节背景，呈现节日氛围，致敬传统民俗节日，在线形成宣传点，聚焦城市目光 Live in the hot spot of Lantern Festival, through the integration of traditional culture and intangible cultural heritage elements, break the dull seasonal background in winter, present a festive atmosphere, pay tribute to traditional folk festivals, form publicity points online, and gather supermarkets and projects. 无论何地，元宵佳节的月亮总是新年里最亮最圆的那一轮 大街小巷张灯结彩悬挂着新春的祝福 人间烟火由万家灯火点亮和映衬 美好佳节 是不可忘却的传统之史 灯火阑珊处，闪映着今古交界的魅力花火 Live in the hot spot of Lantern Festival, through the integration of traditional culture and intangible cultural heritage elements, break the dull seasonal background in winter, present a festive atmosphere, pay tribute to traditional folk festivals, form publicity points online, and gather supermarkets and projects. Live in the hot spot of Lantern Festival, through the integration of traditional culture and intangible cultural heritage elements, break the dull seasonal background in winter, present a festive atmosphere, pay tribute to traditional folk festivals, form publicity points online, and gather supermarkets and projects. 时光倒流重回大唐盛世 以沉浸式的感官体验感受古都节日的魅力 感受灯火通明 热闹非凡 充满了杂技杂耍 花灯解谜 异域风情 古法美食的上元节