随着互联网时代的到来，我们的生活习惯和消费习惯都在发生着变化，企业 对于人才发展的战略也在悄然改变，一些拥有战略眼光的企业已经开始将目光逐 渐转向人力资源管理工作，并且将“大数据”等工具运用其中。对于这些企业而 言，实现人力资源优化配置是在竞争激烈的市场中立足的关键，而招聘管理工作 就是实现人员优化配置的切入点，高效的招聘管理工作不仅可以提高人力资源素 质、完善人力资源结构，而且可以为企业优化管理制度提供新思路，最终会给企 业带来技术上、管理上的重大革新。 本文选取读者甘肃数码科技有限公司为研究对象，以人力资源相关知识为理 论依据，详细阐述了读者甘肃数码科技有限公司招聘管理工作现状，深入分析存 在的主要问题及原因，并且以国内外先进研究和经验为参考提出了优化对策，从 而提高读者甘肃数码科技有限公司招聘管理工作的质量，再以招聘管理工作为基 础，不断完善公司的培训制度、激励机制等，最终增强读者甘肃数码科技有限公 司的核心竞争力，也给同类型的企业提供了有效的理论参考和实践经验。 本文围绕读者甘肃数码科技有限公司招聘管理工作，采用文献研究法、问卷 调查法和访谈法等方法，研究问题优化的对策。全文共分为五个部分：第一部分 是介绍研究背景、目的和意义；第二部分是对招聘管理相关概念进行界定；第三 部分是详细阐述读者甘肃数码科技有限公司招聘管理工作现状以及分析存在的 主要问题及原因；第四部是针对读者甘肃数码科技有限公司招聘管理工作存在的 问题及原因提出优化对策；第五部分是介绍读者甘肃数码科技有限公司招聘管理 工作实施保障措施。最终，为欧亿·体育（中国）有限公司内其他企业的招聘管理工作优化研究提供参考。 关键词：读者甘肃数码科技有限公司，人力资源，招聘管理MBA 学位论文 作者：陈昉远 读者甘肃数码科技有限公司招聘管理优化研究 III ASTUDY ON OPTIMIZATION OF RECRUITMENT MANAGEMENT OF READER GANSU DIGITAL TECHNOLOGY CO., LTD. Abstract With the advent of the Internet era, our daily lifestyle and consumption habits are changing; enterprises are also quietly changing their strategies for talent development. Some enterprises with strategic vision have begun to focus on human resource management and applied “big data” as a useful tool in it along with other tools. For these enterprises, how to optimize the allocation of human resources is the key to survive in the competitive market. Recruitment management is the entry point to achieve the optimal allocation of personnel. Efficient recruitment management can not only improve the quality and composition of personnel, but also provide suggestions of optimizing the management system, hence, bring significant innovation in technology and management to the enterprise. This article selects the Reader Gansu Digital Technology CO., LTD. as the research object, elaborates the current situation of recruitment management of the company based on the knowledge of human resources, analyzes the major issues and the causes in each stage of recruitment management in depth. The article also brought up the optimization countermeasures based on the advanced research and experience in the domestic and foreign companies, consequently, improved the quality of the recruitment. Then, basing on recruitment management, continuously improving the training system and incentive mechanism, eventually reach to enhanced the core competitiveness of Reader Gansu Digital Technology CO., LTD..It also provides effective theoretical reference and practical experience for the same type of enterprises This article will focus on the recruitment management system of Reader Gansu Digital Technology CO., LTD..Using methods of literature research, questionnaire survey and interview to study the countermeasures of optimizing the recruitment management system. There are five parts in this article: the first part introduces the research background, purpose and significance; the second part is to define the relevant concepts of recruitment management; The third part elaborates the currentMBA 学位论文 作者：陈昉远 读者甘肃数码科技有限公司招聘管理优化研究 IV situation of the recruitment management system and analyzes the existing problems and causes within Reader Gansu Digital Technology CO. ,LTD.; The fourth part is the study of the the recruitment management system in Reader Gansu Digital Technology CO., LTD. and put forward the optimization countermeasures; The fifth part introduced the safeguard measures for the implementation of recruitment management system. Lastly, providing references for the optimization research of recruitment management of other enterprises in the industry. Keywords: Reader Gansu Digital Technology CO.,LTD.,human resources, recruitment managementMBA 学位论文 作者：陈昉远 读者甘肃数码科技有限公司招聘管理优化研究 V 目 录 中文摘要....................................................................................................II Abstract..................................................................................................III 第一章 绪 论..............................................................................................1 1.1 研究背景........................................................................................................1 1.2 研究的目的与意义........................................................................................2 1.3 研究的内容与思路........................................................................................2 1.4 研究方法........................................................................................................3 1.5 论文技术路线图............................................................................................3 第二章 基本概念与相关理论基础...........................................................1 2.1 招聘相关理论基础........................................................................................5 2.1.1 招聘的内涵与界定................................................................................5 2.1.2 招聘管理................................................................................................7 2.2 人岗匹配理论................................................................................................8 2.3 人力资源规划................................................................................................9 2.4 工作分析......................................................................................................10 第三章 读者甘肃数码科技有限公司招聘管理现状回顾.....................13 3.1 公司基本情况..............................................................................................13 3.1.1 公司简介..............................................................................................13 3.1.2 公司人力资源现状..............................................................................13 3.1.3 公司行政人事部组织架构..................................................................15 3.1.4 公司行政人事部职责..........................................................................16 3.2 公司招聘管理现状......................................................................................17 3.2.1 公司的招聘渠道..................................................................................18 3.2.2 公司的招聘流程..................................................................................19MBA 学位论文 作者：陈昉远 读者甘肃数码科技有限公司招聘管理优化研究 VI 第四章 读者甘肃数码科技有限公司招聘管理存在的问题及原因....21 4.1 公司招聘管理存在的问题诊断..................................................................21 4.1.1 招聘管理问卷调查..............................................................................21 4.1.2 招聘管理访谈调查..............................................................................29 4.2 公司招聘管理存在的主要问题..................................................................30 4.2.1 岗位说明书未及时更新......................................................................30 4.2.2 招聘计划缺乏前瞻性..........................................................................32 4.2.3 招聘渠道过于单一..............................................................................32 4.2.4 面试环节不够科学..............................................................................33 4.2.5 缺少招聘评估环节.........