随着信息技术和高科技的发展，互联网金融逐渐融入我们的生活中，成为我们生活 不可或缺的一部分。互联网金融以低成本、高效率的特征,在许多领域独占鳌头，对我国 经济发展和人民生活有着深远的影响，对传统商业银行经营也有着更大的冲击与挑战。 那么，面对来自互联网金融带来的压力，如何融合和利用互联网发展自身的业务，是商 业银行在经营中需要面对的现实问题。 本文基于长尾理论、平台经济等相关理论，依据我国互联网金融发展模式及现状， 从负债业务、资产业务和中间业务三方面系统地分析了互联网金融发展对商业银行传统 业务的影响。在理论分析的基础上，运用面板数据模型进行实证分析。本文采用了2010 年第一季度至2018年第四季度我国16家上市商业银行的数据，检验了互联网金融对商 业银行负债业务、资产业务的影响效应，系统对比了互联网金融对商业银行不同类型负 债业务、资产业务的差异性影响效应，最后提出了互联网背景下我国商业银行优化经营 的策略。 本文认为，第一，第三方支付、P2P及众筹等互联网金融的蓬勃发展，削弱了商业 银行存款业务，对负债业务产生负向冲击，居民资产配置结构由储蓄存款向互联网理财 产品转变；第二，互联网金融通过抢占贷款业务市场份额，对商业银行贷款业务存在挤 出效应，进而导致商业银行资产业务面对互联网金融冲击呈现负反馈效应，其中负反馈 影响更多地集中在小企业贷款上；第三，互联网金融分割我国商业银行中间业务的市场 份额，其中第三方支付平台发展迅速，在很大程度上对商业银行的金融服务有替代作用， 对其盈利能力造成了较大影响。面对互联网金融的冲击，商业银行应当转变经营理念， 汲取新思维、新技术，依据信息数据，充分挖掘传统客户潜力，注重满足客户个性化需 求，加强与互联网金融平台的合作，实现融通共赢的发展道路。 关键词：互联网金融；商业银行；经营业务；长尾理论 iii Abstract With the continuous development of information technology and high and new technology, the Internet is gradually integrated into our life, becoming an irreplaceable part of life. With its advantages of low cost and high efficiency, Internet finance is the first in many fields. It has exerted a far-reaching impact on China's economic development and people's life, and also brought a great impact and challenge to the operation of traditional commerCIRl Banks. Therefore, in the face of the pressure brought by Internet finance, how to integrate the Internet and use the Internet to develop their own business is a practical problem that commerCIRl Banks need to face in their operation. Based on the theory of platform economy, finanCIRl deepening, finanCIRl intermediation and the long tail, this paper makes an in-depth analysis of the impact of the development of Internet finance on the business operations of commerCIRl Banks. According to the development mode and current situation of Internet finance in China, this paper systematically analyzes the impact of Internet development on the operation of commerCIRl Banks from three aspects: liability business, asset business and intermediate business. On the basis of theoretical analysis, the panel data model is further used for empirical analysis. This paper adopted in the first quarter of 2010 to 2018 in the fourth quarter of China's 16 listed Banks of micro data, an empirical test of the Internet finanCIRl liabilities in the commerCIRl bank business, asset business effect, the influence of the system compares the Internet finanCIRl different types of debt in the commerCIRl bank business, asset business influence the difference of the effect, finally put forward the optimization of commerCIRl bank management in China under the background of Internet strategy. Firstly, the booming development of Internet finance such as third-party payment, P2P and crowdfunding weakens the deposit business of commerCIRl Banks and has a negative impact on liabilities, but the deposit business provided by Internet finance is less attractive to depositors. Second, the Internet finanCIRl market share by attacking the loan business of commerCIRl Banks, the commerCIRl bank loan business is crowding out, leading to the commerCIRl bank asset business in the face of the Internet finanCIRl shock present negative feedback effect, which influence to our country commerCIRl bank loan business of negative feedback more concentrated in non-finanCIRl institutions; Third, influenced by the changes in financing methods and financing channels, Internet finance has actively seized the market share of intermediate business of commerCIRl Banks in China. The rapid development of third-party payment platforms has largely replaced the finanCIRl services of commerCIRl iv Banks and impacted their profitability. Fourth, in the face of the impact of Internet finance, commerCIRl Banks should change their business philosophy, espeCIRlly their understanding and attitude towards Internet finance. Key words: Online Finance; CommerCIRl Bank; Business Operation; Long Tail Theory v 目 录 第一章 绪论 ............................................................................................................................ 1 1.1 研究背景与意义 .......................................................................................................... 1 1.1.1 研究背景 ............................................................................................................ 1 1.1.2 研究意义 ............................................................................................................ 2 1.2 国内外研究现状 .......................................................................................................... 2 1.2.1 国外研究现状 .................................................................................................... 2 1.2.2 国内研究现状 .................................................................................................... 3 1.3 研究内容和框架 .......................................................................................................... 4 1.3.1 研究内容 ............................................................................................................ 4 1.3.2 研究框架 ............................................................................................................ 5 1.4 研究方法 ...................................................................................................................... 5 第二章 相关理论基础 ............................................................................................................ 7 2.1 长尾理论 ...................................................................................................................... 7 2.2 平台经济理论 .............................................................................................................. 7 2.3 金融深化理论 .............................................................................................................. 8 2.4 金融中介理论 .............................................................................................................. 9 第三章 我国互联网金融的发展现状 .................................................................................. 11 3.1 互联网金融概念界定 ................................................................................................ 11 3.1.1 互联网金融的内涵 .......................................................................................... 11 3.1.2 互联网金融的发展特征 .................................................................................. 12 3.2 互联网金融的发展模式 ............................................................................................ 13 3.2.1 互联网金融平台 .............................................................................................. 13 3.2.2 大数据金融 ...................................................................................................... 13 3.2.3 金融互联网化 .................................................................................................. 13 3.2.4 第三方支付 ...................................................................................................... 14 3.2.5 互联网众筹 ...................................................................................................... 14 3.3 我国互联网金融发展的主要模式与变化趋势 ................