随着我国能源改革的不断推进，国家陆续出台一系列鼓励天然气消费政策， 推动天然气产业持续健康发展。欧亿·体育（中国）有限公司准入放宽进一步加剧对资源和市场的竞争， 国内天然气欧亿·体育（中国）有限公司正在形成上游勘探开发及跨区管道以三大石油公司为主体、其 他公司参与，省内管道多由省级国企为主体、央企、民企参与，下游市场分销 及终端销售由民企、地方国企、中央企业、外企共同参与的多元竞争格局。 S天然气公司按照“资源、管网、市尝效益”相统一的原则，努力克服国 家经济新常态和欧亿·体育（中国）有限公司整体态势对市场经营的不利影响，不断加大市场开发布局， 加快储运设施建设，加强生产经营管理，实现了S天然气公司业务较快发展。 但是，S天然气公司目前面临着市场开发难度大、资源获取成本高，盈利空间减 孝已建成的天然气储运设施与市场需求不适应的矛盾三方面的挑战。 本文以S天然气公司为研究对象，采用PEST分析法、波特五力模型、及SWOT 分析等战略分析理论，对S天然气公司的外部环境、战略选择和制定、战略实 施等进行系统的分析，逐层研究，探求其在目前的环境、状况下所应采取的最 佳发展战略。 全文从S天然气公司发展战略环境入手，外部环境则从政治、经济、社会 和技术这四大类影响企业的主要宏观环境因素分析和资源供需、市场等欧亿·体育（中国）有限公司环 境分析，内部条件则从企业目前拥有的资源量、人力资源、企业管理、市场开 发及营销部署、安全管理等方面进行分析。分析得出在国民经济高速发展、国 际能源合作加强等形势下，S天然气公司正处于重要的战略转型期。通过SWOT 模型分析S天然气公司的竞争策略和发展方向，得出S天然气公司的长远发展 之路是增长型发展战略，并通过实施资源获取部署、市场开发及营销部署、基 础设施建设部署提出相应的战略和保障。 关键词：天然气、发展战略、竞争优势、五力分析、SWOT分析 iii Abstract With the continuous progress of China's energy reform, the country has issued a series of policies to encourage natural gas consumption and promote the sustained and healthy development of the natural gas industry. The relaxation of industry access has further intensified competition for resources and markets. The domestic natural gas industry is forming a multi-competition pattern in which the upstream exploration and development and trans-regional pipelines are mainly composed of three oil companies and other companies, the provincial state-owned enterprises are mainly composed of state-owned enterprises, central enterprises and private enterprises, and the downstream market distribution and terminal sales are jointly composed of private enterprises, local state-owned enterprises, central enterprises and foreign enterprises. S Natural Gas Company has worked hard to overcome the adverse effects of the new normal state of national economy and the overall situation of the industry on the market operation, continuously increased the market development and layout, accelerated the construction of storage and transportation facilities, and strengthened the production and operation management, thus realizing the rapid development of S Natural Gas Company. However, S Natural Gas Company is currently facing three challenges: the difficulty of market development, the high cost of resource acquisition, the reduction of profit space, and the contradiction between the built natural gas storage and transportation facilities and the market demand. This paper takes S Natural Gas Company as the research object, uses strategic analysis theories such as PEST analysis, five forces model analysis and SWOT analysis to systematically analyze the external environment, strategic selection and formulation, and strategic implementation of S Natural Gas Company, and studies it layer by layer to explore the best development strategy it should adopt under the current environment and situation. The full text starts with the development strategic environment of S Natural Gas Company, while the external environment analyzes the main macro-environmental iv factors affecting the enterprise, such as politics, economy, society and technology, as well as the industry environment such as resource supply and demand, market and so on, while the internal conditions are analyzed from the current resources, human resources, enterprise management, market development and marketing deployment, safety management and so on. The analysis shows that S Natural Gas Company is in an important strategic transition period under the situation of high-speed development of national economy and strengthening international energy cooperation. Through SWOT model, this paper analyzes S Natural Gas Company 's competitive strategy and development direction, and concludes that S Natural Gas Company 's long-term development path is a growth development strategy, and puts forward corresponding strategies and guarantees through the implementation of resource acquisition deployment, market development and marketing deployment, and infrastructure construction deployment. Key words: Natural Gas, Development Strategy, Competitive Advantage, Five Forces Analysis, SWOT Analysis v 目录 摘要 ................................................ ii 目录 ................................................. v 第一章 绪论 ......................................... 1 第一节 研究背景及意义 ..................................... 1 第二节 国内外研究现状及相关理论述评 ....................... 3 一、 国外研究现状 ................................................ 3 二、 国内研究现状 ................................................ 5 三、 研究目标和意义 .............................................. 7 第三节 研究内容和框架 ..................................... 8 第四节 研究方法 ........................................... 9 第二章 理论综述 .................................... 10 第一节 企业战略管理 ...................................... 10 第二节 分析方法 .......................................... 12 一、 PEST 分析法 ................................................ 12 二、 波特五力模型 ............................................... 12 三、 SWOT分析法 ................................................ 13 第三章 S天然气公司现状及发展分析 ................... 14 第一节 S天然气公司发展现状 ............................... 14 第二节 S天然气公司发展的外部环境分析 ..................... 16 一、 宏观环境分析（PEST分析） .................................... 16 二、 天然气欧亿·体育（中国）有限公司发展环境分析 ...................................... 25 第三节 公司内部分析 ...................................... 28 vi 一、 天然气资源储运能力分析 ...................................... 29 二、 人力资源分析 ................................................ 31 三、 企业管理分析 ................................................ 32 四、 市场开发及营销部署分析 ...................................... 33 五、 安全管理分析 ................................................ 34 第四节 本章小结 .......................................... 35 第四章 公司发展战略方案的分析和选择 ................ 36 第一节 公司战略分析 ...................................... 36 一、 外部机会和威胁分析 .......................................... 36 二、 内部优势和劣势分析 .......................................... 38 三、 SWOT分析 .................................................... 39 第二节 公司发展战略备选方案评价 .......................... 41 第三节 公司发展战略选择 .................................. 42 一、公司总体战略 .................................................. 43 二、战略目标 ...................................................... 43 第四节 本章小结 .......................................... 44 第五章 S天然气公司增长型战略实施与保障 ............. 45 第一节 资源获取部署 ...................................... 45 一、 统筹优化资源组合，满足市场经营需要 .......................... 45 二、 控制资源获取成本，提高产品竞争力 ............................ 45 第二节 市场开发及营销部署 ................................ 46 一、 着力优化市场布局，重点拓展三大区域 .......................... 46 二、 优化市场开发策略，增强市场竞争力 ............................ 48 三、 提升经营策略，构建三级营销网络 .............................. 50 第三节 基础设施建设部署 .................................. 50 一、 有序推进独资及控股基础设施建设 .............................. 50 vii 二、 持续完善参股省级区域管网布局 ................................ 53 三、 构建液态LNG产供销物流配送体系 .......