I 摘要 建设美丽中国，全面建成小康社会，实现中华民族伟大复兴的中国 梦，重点与难点都在广大农村地区。实现乡村振兴，关键在于提高农业 产业化水平，协调推进农村各项事业均衡发展。发展乡村旅游产业，不 仅有利于保护农村生态环境，优化农村产业结构，增加农民经济收入， 还能健全公共基础设施，弘扬传承乡土文化，优化乡村基层治理，有力 推动社会主义新农村建设。随着我国社会主要矛盾变化，城镇化建设进 程加快，人民生活水平提高，乡村旅游发展的空间愈加广阔，已经成为 统筹解决“三农”问题，进一步拓展国民生活空间，丰富国民物质文化 生活的重要途径。 本文主要通过理论与实证研究相结合，按照提出问题、分析问题、 解决问题的思路，基于我国乡村旅游开发研究和实践中的先进理念，以 陶化店村乡村旅游产业开发为例，调研分析其基本现状、存在问题和发 展优势，提出有针对性的可行性意见与建议，为其提供一套更具合理性、 系统性、持续性的开发方案。本文研究认为，发展乡村旅游对农村政治、 生态、文化与社会治理等方面都具有明显的拉动作用，应该将发展乡村 旅游作为重塑农村的重要途径。在乡村旅游产业开发与运营管理中，应 更加注重统筹协调发展，确保广大农村地区物质文明、精神文明与制度 文明建设齐头并进。在乡村旅游规划开发与运营管理中，应最大限度整 合利用各类资源，统筹推进乡村产业转型、生态保护、文化振兴、人才 回归与基层治理改革，最终实现产业兴旺、生态宜居、乡风文明、治理 有效、生活富裕的美丽乡村建设目标。 关键词：乡村振兴；乡村旅游；转型升级 论文类型：研究类 选题来源：其他 ABSTRACT II ABSTRACT TobuildabeautifulChina,buildamoderatelyprosperoussocietyinan all-roundway,andrealizetheChinesedreamofthegreatrejuvenationof theChinesenation,thekeyanddifficultpointsareinthevastcountryside. Inordertoachieveruralrevitalization,thekeyistoraisethelevelof agriculturalindustrializationandcoordinatethebalanceddevelopmentof allruralundertakings.Thedevelopmentofruraltourismindustryisnotonly conducivetotheprotectionofruralecologicalenvironment,optimizationof agriculturalproductionstructureandincreaseoffarmers'economicincome, butalsotothecontinuousimprovementofpublicinfrastructure,the promotionandinheritanceoflocalculture,andtheoptimizationofrural grass-rootsgovernance,whichcaneffectivelypromotetheconstructionofa newsocialistruralvillage.Withthechangeofmajorsocialcontradictions, theaccelerationofurbanizationandtheimprovementofpeople'sliving standards,thedevelopmentspaceofruraltourismisbecomingwiderand wider,whichhasbecomeanimportantwaytosolvethe"threerural" problemsasawhole,tofurtherexpandthelivingspaceofthepeopleandto enrichthematerialandculturallifeofthepeople. Basedontheadvancedideasintheresearchandpracticeofrural tourismdevelopmentinChina,takingTaohuadianvillageruraltourism industrydevelopmentasanexample,thispaperinvestigatesandanalyzes itsbasicstatus,existingproblemsanddevelopmentadvantages,puts forwardtargetedfeasibleopinionsandsuggestions,inaccordancewiththe ideasofputtingforwardproblems,analyzingproblemsandsolving problemsAmorereasonable,systematicandsustainabledevelopmentplan. Thispaperarguesthatthedevelopmentofruraltourismhasanobvious pullingeffectonruralpolitics,ecology,cultureandsocialgovernance,and thatthedevelopmentofruraltourismshouldbeanimportantwaytoreshape ruralareas.Inthedevelopmentandoperationmanagementofruraltourism industry,moreattentionshouldbepaidtotheoverallandcoordinated developmenttoensurethatthematerialcivilization,spiritualcivilization andinstitutionalcivilizationconstructioninruralareasgohandinhand.In ABSTRACT III theplanning,developmentandoperationmanagementofruraltourism,we shouldmaximizetheintegrationandutilizationofallkindsofresources, promotethetransformationofruralindustry,ecologicalprotection,cultural revitalization,talentreturnandgrass-rootsgovernancereform,andfinally achievethegoalofbuildingabeautifulvillagewithprosperousindustry, livableecology,civilizedcountryside,effectivegovernanceandrichlife. KEYWORDS:Ruralrevitalization；Ruraltourism；Transfor- mationandupgrading Dissertationtype:Researchcategory Subjectsource:Other 目录 V 目录 第一章绪论····························································1 第一节研究背景与意义······················································1 一、研究背景································································1 二、研究目的································································2 三、研究意义································································2 第二节文献综述······························································3 第三节研究内容与方法······················································5 一、研究内容············································5 二、研究方法与技术路线··················································5 第二章概念界定与理论基础·······································7 第一节乡村旅游的概念与特征·············································7 一、乡村旅游的基本概念···················································7 二、乡村旅游的特征·························································8 第二节相关理论基础·························································8 一、可持续发展理论·······················································8 二、体验经济理论···························································9 三、区域比较优势理论······················································9 四、旅游地生命周期理论·················································10 第三章陶化店村乡村旅游发展的基础与现状··················11 第一节陶化店村乡村旅游发展的基础···································11 一、陶化店村的基本情况·················································11 二、陶化店村旅游资源····················································12 （一）自热旅游资源····················································12 （二）人文旅游资源····················································13 （三）公共服务设施····················································14 第二节陶化店乡村旅游产业的发展现状································15 一、景区建设情况·······················································15 二、市场开发情况·························································16 三、产业联动情况·························································17 四、形象宣传情况························································18 目录 VI 第三节陶化店村乡村旅游发展优势·····································18 一、政策优势································································19 二、区位优势·····················································