随着社会经济的快速发展，彰显知识价值的知识经济已经到来，社会经济发展中创 新的地位和作用日渐突出，从企业竞争的角度出发，创新能力成为竞争力的关键要素。 而决定企业创新能力高低的关键是知识型人才，尤其是经过培养的90后员工是企业的 核心竞争力，那这批人才的流失对于企业而言是巨大损失，由此在企业人力资源管理中， 知识型人才流失问题成为摆在企业决策者面前的重要问题。如今在许多企业的人才队伍 中，拥有较高学历的90后员工正在逐渐成为重要力量。90后员工不同于70、80后员 工的最为显著之处便是整体强烈追求自由、平等的生活，而且大量高新信息熏陶使得 90后员工整体的思维、知识水平和创新水平较高。查阅相关学者对90后知识型员工离 职相关问题的研究成果发现，从主观到客观、从外在到内在的多种原因均导致了企业中 的90后知识型员工的流失。 本文主要研究内容为通过选取案例公司，分析中小企业90后知识型员工流失问题， 在简要概述该公司概况之后，从90后知识型员工构成和特点两方面分析案例公司90后 知识型员工队伍现状，以此作为分析该公司90后知识型员工流失问题的基础，并且介 绍案例公司流失90后知识型员工的工作岗位分布、工作年限、学历分布，以及离职后 去向等。为了确保本文的研究工作紧密结合D公司实际情况，本文选择运用问卷调查 法和访谈法，对该公司知识型员工流失影响因素展开调查及分析，从欧亿·体育（中国）有限公司发展现状、公 司自身人力资源管理，以及员工个性特征等方面概括影响该公司知识型员工流失因素。 针对以上的定性定量分析和研究结果，本文从企业品牌形象、人力资源管理、企业 文化塑造、员工职业生涯规划等方面，提出该公司90后知识型员工流失问题的对策与 管理建议，如确立科学管理理念、加强人力资源体系建设、系统化员工职业生涯规划、 增强员工工作体验、创造尊重员工的良好工作环境、提升工作成就感等方面有针对性的 提出改善建议。 关键词：90后，知识型员工，人才流失 iii Abstract Withtherapiddevelopmentofsocialeconomy,theknowledge-basedeconomythat highlightsthevalueofknowledgehasarrived,andtheroleofinnovationinsocialand economicdevelopmenthasbecomeincreasinglyprominent.Fromtheperspectiveof enterprisecompetition,innovationabilityhasbecomethekeyfactorofcompetitiveness.And decidedtoenterpriseinnovationabilityisthekeytoknowledgeworkers,especiallyafter trainingof90staffisenterprise'scorecompetitiveness,thelossofthisbatchoftalentfor enterpriseisahugeloss,resultingintheenterprisehumanresourcesmanagementknowledge braindrainproblemhasbecomeanimportantproblemfacingtheenterprisedecisionmakers. Today,thepost-90semployeeswithhighereducationdegreesarebecominganimportant forceinthetalentpoolofmanyenterprises.Themostsignificantdifferencebetweenpost-90s employeesandpost-70sandpost-80semployeesisthattheystronglypursueafreeandequal lifeasawhole,andalargeamountofhigh-techinformationhasinfluencedtheiroverall thinking,knowledgeandinnovationlevels.Afterconsultingrelevantscholars'researchresults onthedimissionofknowledgeworkersborninthe1990s,itisfoundthattherearevarious reasonsfromsubjectivetoobjective,fromexternaltointernalthatleadtothelossof knowledgeworkersborninthe1990sinenterprises. Thisarticlemainresearchcontentforthecompanybyselectingthecase,analysisof smallandmedium-sizedenterpriseknowledgestaffafter90lossproblem,afterabrief overviewofthecompanyprofile,fromtwoaspectsofknowledgestaffafter90constitution andthecharacteristicanalysisofcasecompanyafter90knowledge-basedstaffpresent situation,astheanalysisofthecompanyafterthe90erosionisthefoundationofthe knowledge-typeemployees,andintroducethecaseknowledgestaffafterthecompanylost90 jobs,workingyears,degreedistribution,aswellasafterleavingoffice.Inordertoensurethat thisarticleresearchworkcloselyincombinationwiththepracticalsituationofDcompany, thisarticlechooseusingquestionnaireinvestigationandinterviewmethod,influencefactors ofthecompanytheknowledgeablestafffromdraininganinvestigationandanalysis,fromthe softwaredevelopmentindustry,thecompany'sownhumanresourcesmanagement,and employees'individualfactorsaffectthecompanytheknowledgeablestafffromdraining. iv Inviewoftheaboveanalysisandresearchresults,thispaperputforwardfromthe enterprisebrandimage,humansourcemanagement,enterpriseculture,etc.,putforwardthe problemofmanagementofthecompanytheknowledgeablestafffromdraining countermeasureandthesuggestion,suchasimprovingtheirworkexperience,tocreatea goodworkingenvironment,establishscientificmanagementconcept,strengtheningthe constructionofhumanresourcessystem,buildingrespectforemployees,teamcooperation, fairculturetargetedsolutionsareputforward.. Keywords：Post-90s,Knowledgeworkers,Braindrain v 目录 第一章绪论...............................................................................................................................1 1.1选题背景及意义.............................................................................................................1 1.1.1选题背景...............................................................................................................1 1.1.2研究意义...............................................................................................................1 1.2文献综述.........................................................................................................................2 1.2.1知识型员工的界定...............................................................................................3 1.2.2知识型员工的特点...............................................................................................4 1.2.3知识型员工流失的影响因素...............................................................................4 1.2.4知识型员工流失问题对策的研究.......................................................................5 1.2.5研究综述评价.......................................................................................................6 1.3研究内容和研究方法.....................................................................................................6 1.3.1研究内容...............................................................................................................6 1.3.2研究方法...............................................................................................................7 第二章相关概念及基础理论概述...........................................................................................9 2.1相关概念界定.................................................................................................................9 2.1.190后知识型员工的概念与特点...........................................................................9 2.1.2员工流失.............................................................................................................10 2.2相关理论基础...............................................................................................................10 2.2.1需求层次理论.....................................................................................................10 2.2.2公平理论.............................................................................................................11 2.2.3期望理论.............................................................................................................11 2.2.4勒温场理论.........................................................................................................11 第三章D公司90后知识型员工流失现状的调查分析........................................................13 3.1D公司知识型员工流失现状........................................................................................13 3.1.1公司概况..............................................................................................................13 3.1.2D公司90后知识型员工构成现状....................................................................13 3.1.390后知识型员工流失现状.................................................................................14 3.290后知识型员工流失情况的调查...............................................................................15 3.2.1调查目的..............................................................................................................15 3.2.2研究设计..............................................................................................................16 vi 3.2.3问卷调查预分析.........................................