在市场经济条件下，城投公司在现代城市建设中扮演着重要角色，尤其是 在城市资产配置、国有资产保值增值等方面发挥了不容忽视的作用。随着政府 投资项目不断增多，各地城投公司相继成立，在城市建设中的作用越来越突出， 城投公司对临河区的城市建设起到了明显的支撑作用。然而中国经济出现了深 刻调整，地方政府融资方式、国有资产管理体制发生重大调整，政府性平台公 司的融资功能基本丧失，城投公司面临着转型升级的压力，迫切需要转型谋发 展，积极实施企业战略调整，提升企业核心竞争力保持可持续发展。因此，巴 彦淖尔市临河区城投公司制定良好的发展战略已经成为促进城投公司可持续发 展的必然选择。 本文首先查阅城投公司发展战略和战略发展环境的分析方法相关的国内外 文献欧亿·体育（中国）有限公司，以巴彦淖尔市临河区城投公司为研究对象，深入了解公司的现状和 发展历程；其次，运用PEST和波特五力分析方法对巴彦淖尔市临河区城投公 司的外部环境进行分析，结合巴彦淖尔市临河区城投公司的资源和自身能力进 行内部环境分析，归纳巴彦淖尔市临河区城投公司发展的机会与挑战，优势与 劣势；采用SWOT分析得出四种战略组合并对其进行评述，提出ST和SO相 结合的发展战略并实施多元化的竞争战略；最后，从完善管控模式和组织构架、 建立薪酬绩效的保障制度、完善责权体系和精细管理、加强资金保障和风险防 控四个方面提出实施巴彦淖尔市临河区城投公司实现发展战略的保障措施。 本研究可以帮助巴彦淖尔市临河区城投公司弄清内部和外部环境中的机会 和风险，并制定正确的转型发展战略，从而通过实施发展战略在市场上占据有 利的竞争地位，实现可持续发展。本文的研究结果旨在为巴彦淖尔市临河区城 投公司的发展转型提供参考依据，并为欧亿·体育（中国）有限公司内其他城投公司的转型提供建议。 关键词：城投公司；发展战略；环境分析 II Abstract Under the market economy, UDIC plays an important role in modern city construction, especially in the allocation of urban assets and the preservation and appreciation of state-owned assets. With the increasing number of government investment projects, urban investment companies around the country have been established one after another, and their role in urban construction has become more and more prominent. Urban investment companies have played a significant supporting role in the urban construction of LinHe District.However, The economy in china has undergone profound adjustments. Local government financing methods and state-owned asset management systems have undergone major adjustments. The financing functions of government platform companies have basically been lost. Urban investment companies are under pressure from transformation and upgrading. And Urban investment companies have to enhance the core competitiveness of enterprises to maintain sustainable development through the strategic adjustment. Therefore, it is an inevitable choice for the urban development company of Bayannur City to develop a good development strategy. First, this paper refers to domestic and foreign literatures related to the analysis methods of the development strategy and strategic development environment of the urban investment company, and takes the urban investment company of Linhe District, Bayannur as the research object to gain a deep understanding of the company's current status and development process; Secondly, this paper analyzes the external environment of the Bayannur City Linhe District Urban Investment Company using PEST and Porter's five-force analysis method , this paper analyzes internal environment combined with the Bayannur City Linhe District Urban Investment Company's resources and own capabilities, then this paper summarizes Bayannur City Linhe District City Opportunities and challenges, advantages and disadvantages of the investment company's development; Again, this paper uses SWOT analysis to review the strategic situation of the four strategic combinations, III put forward the ST and SO development strategy, and implements a diversified business competition strategy; This study can help Bayannaoer LinHe District Urban Investment Company to clarify the opportunities and risks in the internal and external environment, and formulate the correct transformation and development strategy, so as to occupy a favorable competitive position in the market by implementing the development strategy and achieve sustainability. development of. The research results of this article are intended to provide a reference for the development and transformation of urban investment companies in LinHe District, Bayannur City, and provide suggestions for the transformation of other urban investment companies in the industry. Key words: Urban Investment Corporation Development; Development Strategy; Environmental Analysis IV 目 录 第一章 绪论 ............................................................................................................... 1 1.1 选题背景 ....................................................................................................... 1 1.2 研究目的和意义 ........................................................................................... 2 1.2.1 研究目的 ............................................................................................. 2 1.2.2 研究意义 ............................................................................................. 2 1.3 相关理论与国内外研究现状 ....................................................................... 2 1.3.1 国外研究现状 ..................................................................................... 2 1.3.2 国内研究现状 ..................................................................................... 3 1.4 战略分析工具 ............................................................................................... 7 1.4.1 PEST分析 ........................................................................................... 7 1.4.2 波特五力模型 ..................................................................................... 8 1.4.3 SWOT分析方法 ................................................................................. 8 1.5 研究方法与内容 ........................................................................................... 9 1.5.1 研究方法 ............................................................................................. 9 1.5.2 研究内容 ............................................................................................. 9 第二章巴彦淖尔市临河区城投公司发展现状及存在问题 ..................................... 11 2.1 巴彦淖尔市临河区城投公司发展历程 ..................................................... 11 2.2 巴彦淖尔市临河区城投公司现状 ............................................................. 12 2.3 巴彦淖尔市临河区城投公司发展战略困惑 ............................................. 12 第三章巴彦淖尔市临河区城投公司发展外部环境分析 ......................................... 14 3.1 巴彦淖尔市临河区城投公司发展的宏观环境分析 ................................. 14 3.1.1 政策环境分析 ................................................................................... 14 3.1.2 经济环境 ........................................................................................... 16 3.1.3 社会文化环境 ................................................................................... 17 3.1.4 技术环境 ........................................................................................... 17 3.2 欧亿·体育（中国）有限公司竞争环境分析 ..................................................................................... 18 3.2.1 现有竞争者的竞争能力 ................................................................... 18 V 3.2.2 潜在竞争者进入的能力 ................................................................... 19 3.2.3 替代品的替代能力 ........................................................................... 19 3.2.4 供应商的议价能力 ........................................................................... 20 3.2.5 购买者的议价能力 ........................................................................... 20 3.3 巴彦淖尔市临河区城投公司发展的机遇威胁分析 ................................. 20 3.3.1 机遇分析 ........................................................................................... 20 3.3.2 威胁分析 ......................................................