2014年大益品牌活动整合传播策略规划 目录 公司简介 案例介绍 简报回顾 策略思考 创意阐述 项目传播规划 团队架构 参考报价 CREATE CHEMISTRY arkr digital – 全数字营销提供商 vitamine – 全社会化媒体营销提供商 Ace Vision – 全渠道电子商务营销提供商 born in 2011 Asia’s most award-winning independent social media agency 20+ social specialists and strategists @Shanghai x 2 x 5 x 4 x 2 x 3 Spikes Asia AME Awards DAF Awards x 2 x 4 PRWeek Awards SABRE Awards WOMMY Awards China Effie Awards China ROI Awards x 2 OUR MISSION: CREATE CHEMISTRY ARKR FORMULA: LIQUID CONTENT + SMART TOUCHPOINT ARKR FORMULA: = KPI THAT MATTERS 服务客户 服务客户 服务客户 服务客户 PAST Creative + Digital Media -> BRAND/product preference Happy Summer, Happy Sharing KFC Branding Campaign, 2011 Tough Mission: Get 1 million participants within 1 Week Branded Sharing Button @ Tudou China’s First BRANDED sharing buttons across social media Sharing Competition Site Branded Sharing Button We created a sharing button in social media to promote the Summer Drink campaign. By implanting to Renren, Kaixin001 and 51, finally we get 1 million participants. ‘Wo Shi Xin Guo Huo’ Metersbonwe Branding Campaign, 2011 INSIGHTFUL CONCEPT with consumers’ insight