FY15/16 BTS Campaign Geo Interlock Call WW MBG Smartphone Team June 17, 2016 2015 Lenovo Internal. All rights reserved. Agenda 2015 Lenovo Internal. All rights reserved. VIBE ON Progress Updates 2015 Lenovo Internal. All rights reserved. Progress Tracker 2015 Lenovo Internal. All rights reserved. VIBE ON Brand Book 2015 Lenovo Internal. All rights reserved. VIBE ON Brand Book Outline Section I: Introduction Purpose of the VIBE Brand Book Table of Contents Section II: Strategy Lenovo Brand Strategy VIBE Brand Purpose Target Audience Insight Shared Ideal Expression of Brand Platform Target Audience and Product Portfolio Brand Architecture VIBE On Personality & Definition Section III: Campaign From Strategy to Creative Brand Anthem Video & Script Key Visuals Section IV: Visual Identity VIBE ON Word Mark & Patterns Photography (mood, color palette, subject) Iconography (established set of icons) Typography (font type, font color) Tone of Voice (use of VIBE ON, headlines, subheads, copy) Application across Media Channels Guidelines & Templates for OOH, Social, PR, Retail, etc. Pulling all the visual elements together (placement & usage of Lenovo & VIBE logos, VIBE ON word mark, talent, product, headline, subhead, copy, icons, etc.) Dos & Don’ts Section V: Contact Information Lenovo & Blast Contact Info Completed Completed Completed In Progress Completed