Safeguard & Tmall Apr. Sport Season Action Plan How to engage them ？ The Campus Sports Meeting will be hold during April in many Chinese universities. The fierce competition, brilliant Cheerleaders , athletes and the invincible school team are all hot-topics among college students. 尽情流汗 畅享湿身 Get wet and enjoy sport！ Safeguard & Tmall Sport Season Communication Theme Social Platform Mini site & H5 interaction Vote & share attracting attention creating a buzz T mall Potential customers: provide experience & interests Getting wet and enjoy sport！ Followers：Strengthen brand image Brand Value Accumulation Exercise and Fitness App communication strategy Offline communication Platform 湿身天团 最强PK Idea A The Best School Team PK Competition The “unofficial contest” between colleges and universities is a endless PK game and always a hot topic in social media Working with colleges and universities to collect school team pictures & videos Encouraging students and graduates to vote for their school team through media promotion Turning promotions into additional sales